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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/54821

    Title: Allocating Optimal Multi-Period Budget to Loyalty and Sales Promotion Programs
    Authors: 曹修源;Tsao,Hsiu-yuan
    Contributors: 淡江大學企業管理學系
    Date: 2011-06-05
    Issue Date: 2011-07-21 10:40:22 (UTC+8)
    Publisher: INFORMS Marketing Science
    Relation: The 33rd INFORMS Marketing Science Conference, Texas, U.S.A.
    Appears in Collections:[Graduate Institute & Department of Business Administration] Proceeding

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