本研究在文獻檢閱部分，檢視了「虛擬代言人」、「品牌形象」、「虛擬社群」等概念，來檢視虛擬代言人在故事中角色的設定，並找出故事中主要的敘事結構。 In recent years , the marketing effect in spokes use by brand and product had reduced. For this reason the Animated Spokes has become an new communicate option. Animated Spokes merge brand image with brand experience and construct text to offer participate space for audience. These text made for the topic of Animated Spokes appear in all kind of medium.
In the exclusive website of Animated Spokes that build by brand or product , it full of digital text with storytelling element ,these text mix real and virtual element and compile with brand mindset , this study take the digital text of exclusive website for main analyze context and take the success example of Animated Spokes that execute by enterprise or brand in Taiwan for main analyze object.
In the literature, this study based on the concept of Animated Spokes, Brand image, Hypothesized social group. To consult the role set of Animated Spokes in digital text and figure out the narrate structure.
