The study aimed to explore whether if the personality traits of Emil Wa-Kin Chau facilitated him into the music industry, whose uniqueness and values can be portrayed through human capital. After 20 years of glamorous years, his branding image has left people with great impression, while his thinking model of overall values has helped him survive from the music industry and the performing stage, who becomes a successful role model of start singer. The study collected data using in-depth individual interview, literature, direct observation, and questionnaire survey to the fans, to conduct a quantitative and qualitative study on the evaluation of Emil Wa-Kin Chau in various aspects.
The study discovered the follows:
(1)Among the five aspects of personality traits, “extraversion” “agreeableness” “conscientiousness” “neuroticism” and “openness” “extraversion” “agreeableness” and “conscientiousness” are the distinct personality of Emil Wa-Kin Chau.
(2) With regards to human capital, his talents, voice, vocal and music types are quite unique; he always reserves considerable amount of space from collaboration with peers in order to sustain long-term relationship and value.
(3) With regards to branding, cognitive performance, image value and trusted identify have demonstrated excellent performance.
(4) With regards to business strategy, Emil Wa-Kin Chau applied successful market segmentation upon initial entering to the music industry and utilized strategic alliance along the way. Due to his advantages in regional diversification and excellence of background as well as his deep plowing of Chinese culture to music business, he has a good command of business strategy and therefore has not been affected by changes in industry and capable to continuously create economic values.
(5) In general, the personality trait, uniqueness and values, and excellent human capital of Emil Wa-Kin Chau together create excellent personal branding incorporated with correct business strategy and outperform him among peers in the long run.