English  |  正體中文  |  简体中文  |  Items with full text/Total items : 52047/87178 (60%)
Visitors : 8704904      Online Users : 176
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/54103

    Title: 周華健之品牌塑造及經營策略效益之研究 : 從明星人力資本觀點分析
    Other Titles: Effective branding and business strategy of emil Wa-Kin Chau : an analysis from human capital perspective.
    Authors: 白惠敏;Pai, Hui-Ming
    Contributors: 淡江大學會計學系碩士在職專班
    黃振豊;Huang, Cheng-Li
    Keywords: 周華健;人格特質;人力資本;個人品牌;歌唱明星;Emil Wa-Kin Chau;personality traits;Human capital;Personal Brand;Star Singer
    Date: 2011
    Issue Date: 2011-06-16 22:00:49 (UTC+8)
    Abstract: 本研究在探討華健的人格特質是不是有助於他走入音樂產業,他的獨特性及價值性可以用人力資本來描述,走過風光的二十多年,他的品牌形象深植人心,整體價值觀的思考模式,讓他屹立不搖於音樂產業及表演舞台,為成功的歌唱明星典範。本研究之資料收集採用深度個別訪談、文獻、直接觀察及對歌迷的問卷調查,來對華健在各方面的評價進行質化及量化之研究。
    The study aimed to explore whether if the personality traits of Emil Wa-Kin Chau facilitated him into the music industry, whose uniqueness and values can be portrayed through human capital. After 20 years of glamorous years, his branding image has left people with great impression, while his thinking model of overall values has helped him survive from the music industry and the performing stage, who becomes a successful role model of start singer. The study collected data using in-depth individual interview, literature, direct observation, and questionnaire survey to the fans, to conduct a quantitative and qualitative study on the evaluation of Emil Wa-Kin Chau in various aspects.
    The study discovered the follows:
    (1)Among the five aspects of personality traits, “extraversion” “agreeableness” “conscientiousness” “neuroticism” and “openness” “extraversion” “agreeableness” and “conscientiousness” are the distinct personality of Emil Wa-Kin Chau.
    (2) With regards to human capital, his talents, voice, vocal and music types are quite unique; he always reserves considerable amount of space from collaboration with peers in order to sustain long-term relationship and value.
    (3) With regards to branding, cognitive performance, image value and trusted identify have demonstrated excellent performance.
    (4) With regards to business strategy, Emil Wa-Kin Chau applied successful market segmentation upon initial entering to the music industry and utilized strategic alliance along the way. Due to his advantages in regional diversification and excellence of background as well as his deep plowing of Chinese culture to music business, he has a good command of business strategy and therefore has not been affected by changes in industry and capable to continuously create economic values.
    (5) In general, the personality trait, uniqueness and values, and excellent human capital of Emil Wa-Kin Chau together create excellent personal branding incorporated with correct business strategy and outperform him among peers in the long run.
    Appears in Collections:[會計學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback