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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/54061

    Title: 壽險業經營投資型保單之競爭優勢分析 : 以S公司為例
    Other Titles: The competitive advantage analysis of investment -linked policies in life insurance industry : a case study of S corporation
    Authors: 陳郡貝;Chen, Gen-Bei
    Contributors: 淡江大學國際商學碩士在職專班
    Keywords: 壽險業;投資型保單;競爭策略;Life Insurance Industry;Investment -linked Policies;Competitive Strategy
    Date: 2011
    Issue Date: 2011-06-16 21:56:00 (UTC+8)
    Abstract: 壽險業經營傳統型保單需對保戶承諾保單到期之預定利率,隨著臺灣市場利率持續走低,壽險業在經營上日亦艱困,直至2001年保險法通過後投資型保單商品正式問世,開創臺灣壽險業的新視野,另一方面也逐漸解決壽險業發行保單所產生的利差損。
    In recent years, life insurance industry is difficult in traiditional business because interest rate in Taiwan remains slowdown. Until 2001, the Investment-linked Policies (ILP) was approved by Insurance Bureau, and create a new vision of life insurance market, besides, the spread loss is gradually resolved because of ILP product issued in the market.
    The thesis is created by the theoretical framework (including Five Forces Model, Value Chain Model and SWOT analysis) and practical operation to understand character of ILP’s in life insurance industry and its future trend; and also further analysis of Taiwan ILP’s competitive advantage base on life insurance industry tendency and competitive factor. The research is also focus on case study of ILP’s provider and its advantage. To summarize purpose of the research – to figure out life insurance industry core competitive factor and the best business strategy.
    1. The ability of new product development will be key competitive factor that the insurance corporation should have, to create company’s revnue and customer’s satisfaction.
    2. The marketing strategy (inculdeing sturcture of sales and marketing) is necessary key factor to increase sales voulme,
    3. The diversified sales channel will be the major trend of ILP’s product. It can reduce company’s business risk and enhance sales volume.
    4. The in-service training is necessary key factor to increase sales volume and prevent sales dispute,
    5. The smooth operation flow is necessary key factor to enhance operational efficiency and reduce operating costs. It can further to create more profit.
    6. Establishing brand imag is one of the key important factors that the clients decide to purchase the product.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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