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| Title: | 臺灣網通廠商經營策略及競爭優勢分析 : 以A公司為例 |
| Other Titles: | The analysis of business strategy and competitive advantage of networking communication industry : a case study of A corporation
台灣網通廠商經營策略及競爭優勢分析 : 以A公司為例 |
| Authors: | 袁秀滿;Yuan, Hsiu-Man |
| Contributors: | 淡江大學國際商學碩士在職專班
鮑世亨;Pao, Shih-Heng |
| Keywords: | 網通產業;競爭策略;Networking Communication Industry;Competitive Strategy |
| Date: | 2011 |
| Issue Date: | 2011-06-16 21:55:33 (UTC+8) |
| Abstract: | 隨著網際網路運用的快速發展，帶來整個科技產業的變動，也改變了人類的生活型態，台灣產業已成為世界高科技產品的代工廠，網通產業即為其中之一。台灣網通產業早期以生產數據機等用戶端設備為主要產品，接著由用戶端設備步入寬頻接取技術，台灣廠商所製造的產品由原來的Modem 轉至DSL及 Cable Modem。由於網際網路的運用愈來愈廣泛、技術門檻也逐漸降低、加上資訊透明促使網通產業投入者陸續增加，許多規模較大的製造企業甚至以併購方式加入網通產業，使得整個產業競爭力更加激烈。另外在技術上的限制、面對產品生命週期的短暫及市場快速的變遷情況下，如何讓網通產業擁有競爭優勢是本論文所欲探討的主題。
本研究透過產業競爭分析及個案研究探討產業競爭力，期望提出網通產業競爭策略因應之道。研究發現縱使產業前景看好，但一味的以量化及低價策略競相爭取訂單，其結果所獲得的利潤仍然有限。本研究建議，如果網通廠商能夠朝向上游或下游進行產品規格制定或品牌保值及軟體人員的訓練，使產業朝向更優質化，將有機會跳脫微利時代。
With the rapid development of Internet application, the whole technology industry has been in the great fluctuation. Taiwan now becomes the OEM factory of the high-tech products, and the networking communication industry is undoubted one of them. The networking industry in Taiwan was mainly produced modem and other customer premise equipments at first, which was then transformed into the Broadband Access Technology. The products also turned the original Modem to DSL and Cable Modem. Since the Internet application has become more and more common, the technological standard is decreasing. Moreover, the public information urge to more and more investment by the increasing number of networking industry. Many manufacturers even accede to this field by merging with other companies, which vibrate the whole industrial competition. The purpose of the research is to understand how the networking industry is going to take control of the competitive advantages under the limitation in technology, the short-lived products, and volatility of the market.
This research aims to discuss about the present-day development of networking industry, the future development, and competitive necessities. It surveys the pros and cons of the manufacturer from the perspectives of industrial competition and industrial development trend. Besides, it is expected to bring up a solution of networking industrial competition by case analysis and investigating the competency of the case company.
Though the industrial prospect is bright, its outcome profit will be limited if it blindly pursue the qualification and low prices to compete for orders. However, it will have the opportunity to escape from the low-profit time if the manufacturer is able to launch the strategy of the brand and vertical integration toward the upstream and downstream companies. There are three suggestions in the study. First, a preservation of the brand is considered. Downstream launch its own brand to strengthen the market share, and to increase the company and brand’s awareness. Next, to set up specification of the product is also required. The upstream industry cooperates or establishes joint venture with the upstream wafer manufacturer to launch a new generation of product, leading its new product specification to a high customization and to achieve the goal of product differentiation. Therefore, new ideas, new technologies, new products and new applications will soon take it over to a brand new market. |
| Appears in Collections: | [國際企業學系暨研究所] 學位論文
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