最後本研究就研究發現進一步分析討論，並提供研究建議，以及未來研究方向之參考。 The purpose of this study was to explore the correlation between the intention of joing independent distributor and “Attitude toward Beheavior”,”Subjective Norm”, and “Percived Behavior Control” base on the premise that recruits new business motivated independent distributors. Aiming at 282 customers including current clients and premium members, the questionair was sent for filling out and 207 validated questionairs were returned. Further, the statistical description, one-way ANOVA, Scheff’e method, Pearson correlation, and Hierarchical regression analysis were used for data analysis, so as to abtain the results of this study and the conclusions were made.
The study results showed that Affective Attitude toward Behavior, Subjective Norm, and Perceived Behavior Control. significantly predicted the intention of joing indepentant distributors, yet Cognitive Attitude toward Behavior did not. Furthermore, the clients with senior-high educational backgruound are more likely to join indepentant distributors compared to those with Master degree backgroud. For those who used the products under 6 months are more likely to to join indententant distributors compared to over 3 year users.
Finally, the analysis and conclusions were made according to the results of this study, and suggestions were given to future reaserchers for reference.
