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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/54053


    Title: 兩岸經濟合作架構協議對臺灣銀行業進入大陸市場之策略影響 : 以A銀行為例
    Other Titles: The strategy of ECFA for Taiwan bank industry entering China market : the case of a bank
    Authors: 侯劍秋;Hou, Chien-Chiu
    Contributors: 淡江大學國際商學碩士在職專班
    蘇志偉
    Keywords: 兩岸經濟合作架構協議;進入策略;ECFA;cross-strait economic cooperation framework agreement;entry strategy
    Date: 2011
    Issue Date: 2011-06-16 21:54:54 (UTC+8)
    Abstract: 本研究以質化的描述性之研究方法,並透過國內外相關文獻探討、蒐集,並以理論模型為基本架構,探討兩岸經濟合作架構協議對台灣銀行業進入大陸市場之策略影響,本論文期望可提供銀行業未來在制定策略及進入大陸市場之參考。簽訂兩岸經濟合作架構協議後,對國內銀行業有利也有弊,金融體系的不穩定性,匯率的不穩定性,金融犯罪等將可以利用建立金融預警機制來減少。若無法至中國大陸設立分行,債留台灣的問題將會持續產生不利之影響。以個案A銀行為例,台灣銀行業進入中國大陸市場,也會多少有些風險存在。
    In this study, qualitative and descriptive research methods and related literature through study, collection, and to theoretical models as the basic architecture of cross-strait economic cooperation framework agreement for Taiwan banks to enter the mainland market policy effects, this paper expects provides banking in developing future strategy and to enter the mainland market reference. Cross-strait economic cooperation framework agreement signed after the domestic banking sector has advantages and disadvantages, financial system instability, exchange rate instability, financial crimes will establish a financial warning mechanism can be used to reduce. If you can not to set up a branch in mainland China, debt problems will continue to stay in Taiwan have a negative impact. A Bank as an example a case, Taiwan''s banking sector to enter the Chinese mainland market, will more or less risk exists.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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