製版業面臨困境之轉型策略研究 : 以臺灣地區S公司為例

淡江大學機構典藏 > 商管學院 > 國際企業學系暨研究所 > 學位論文 > Item 987654321/54046

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題名:	製版業面臨困境之轉型策略研究 : 以臺灣地區S公司為例
其他題名:	The research of pre-press industry’s transformation : a case study of Taiwan S company
作者:	呂敏如;Lu, Min-Ju
貢獻者:	淡江大學國際商學碩士在職專班鮑世亨
關鍵詞:	印前製版業;電子商務;知識經濟;高附加價產品;Pre-press;E-book;e-commerce;W2P;Digital Printing
日期:	2011
上傳時間:	2011-06-16 21:54:00 (UTC+8)
摘要:	二十一世紀電子化時代，科技的演變，逐漸改變人類的生活習慣。全天侯的網際網路，24小時資訊流及電子商務，人們再也不怕半夜沒有書籍及雜誌類刊物閱讀。實體通路到電子通路、紙本書到電子書、大眾書籍到小眾個性商品，大大影響印刷產業型態及定位。台灣印刷產業早期適逢島內經濟起飛，訂單應接不暇，業者也不吝揖注資金。而當時因政府政令緣故，台灣印刷產業成為內需型產業。而後，九十年代隨各產業外移及科技發展，自動化有效率的制程也替代了許多原有印刷傳統制程，印刷內需產能供過於求現象逐漸浮現。爾後，產業無不用其極，業界廝殺聲隆隆，為了要迎合達爾文的”物盡天擇，適者生存”論，紛紛打出低價競爭策略，中箭落馬者也不佔少數。電子、知識經濟的時代，台灣印刷產業是要續用傳統低價格的運作模式，還是以知識管理為根本，多項技術及服務整合來開發高附加價值產品及行銷來跳脫印刷產業代工的宿命。本研究之個案公司為印刷產業之重要環扣印前製版業，而在經歷40年的傳統經營模式後，如何在產業結構巨烈變動時代中，找尋創新的經營模式是本研究的宗旨。 Taiwan Pre-press Industry went through its booming in the end of 20th Century As 21th Technology Century came. The prosperity of Technology has been changing the readers’ reading method. From Printing copy book to ebook, through book shop to e-commerce. For only one decade, Pre-press Industry has been totally changed. For the early Taiwan’s political status, Printing Industry had become a domestic Industry. In Taiwan’s miracle era, massive Printing equipment investment, needs of printing products had push it reached the peak. In this Industry as only as massive purchased equipments then you are the profit maker. As this status shown, people were rushing in the field. After the big profit making era, Taiwan’s investing environments were stepping down, came after all kind industry moved into China, brought down printing volume. Following the Internet and New Business Model, competitors cut throat strategy make the industry a whole mess. Pre-press Industry margin has dropped sharply. The Study Case – S company is one of the medium-large scale companies in Taiwan. Affected by recent year’s new dramatic technology and new business model changing, causes its facing the difficulties. As the result of this study, researcher is suggesting S company needs to integrate Printing technology, IT technology and Internet service for further managing strategy concerned.
顯示於類別:	[國際企業學系暨研究所] 學位論文

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