本研究之個案公司為印刷產業之重要環扣印前製版業，而在經歷40年的傳統經營模式後，如何在產業結構巨烈變動時代中，找尋創新的經營模式是本研究的宗旨。 Taiwan Pre-press Industry went through its booming in the end of 20th Century As 21th Technology Century came. The prosperity of Technology has been changing the readers’ reading method. From Printing copy book to ebook, through book shop to e-commerce. For only one decade, Pre-press Industry has been totally changed.
For the early Taiwan’s political status, Printing Industry had become a domestic Industry. In Taiwan’s miracle era, massive Printing equipment investment, needs of printing products had push it reached the peak. In this Industry as only as massive purchased equipments then you are the profit maker. As this status shown, people were rushing in the field. After the big profit making era, Taiwan’s investing environments were stepping down, came after all kind industry moved into China, brought down printing volume. Following the Internet and New Business Model, competitors cut throat strategy make the industry a whole mess. Pre-press Industry margin has dropped sharply.
The Study Case – S company is one of the medium-large scale companies in Taiwan. Affected by recent year’s new dramatic technology and new business model changing, causes its facing the difficulties. As the result of this study, researcher is suggesting S company needs to integrate Printing technology, IT technology and Internet service for further managing strategy concerned.
