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    Title: 德國柔性實力之研究 : 以語言、觀光暨音樂發展為例
    Other Titles: The studies of soft power in Germany : the developments of the language, tourism and music
    Authors: 陳冠穎;Chen, Gwan-Ying
    Contributors: 淡江大學歐洲研究所碩士班
    郭秋慶博士;Prof. Dr. Kuo, Chiu-ching
    Keywords: 文化外交;柔性實力;德語;觀光;音樂;文化創意;德國;Cultural Diplomacy;Culture and Creative;Soft Power;German;Tourism;Music;Germany
    Date: 2011
    Issue Date: 2011-06-16 21:49:37 (UTC+8)
    Abstract: 德國為中型國家,二次大戰後根據聯合國的規定無法發展核武,軍事力量並無法與強大的美國相比,因此德國在外交方面以柔性實力積極擴展對外關係,以突顯德國文化內涵藉此宣揚國力。德國如今在世界上在工商業方面皆表現不凡,以柔性實力面向,探討德國如何推動語言、觀光與音樂等三項文化資產發展,並掌握德國成為文化國家的重要因素。

    本論文係以美國學者約瑟夫.奈伊(Joseph S. Nye)著作《柔性實力 (Soft Power) 》為主軸,柔性實力並非以往剛性實力對其他國家具有破壞性,以文化為橋樑可促進國際合作,尤其透過文化外交與教育政策之任務使德國豐富的文化內涵得以展現。

    本研究發現,透過柔性實力來強化德國本身的多元文化內涵並對外宣傳,有助提升德國正面國際形象,透過德語的推廣、觀光的行銷與音樂在文化創意產業中的新價值,進而維繫對外良好國際關係與世界和平,以期成為一個優秀的文化國家。
    Nowadays, Germany is known for business and technology in the world. Although it was forbid to develop nuclear weapons according to the regulations of the United Nations after World War II and its military power cannot be compared with United States, the government still puts much attention on cultural cooperation in foreign relations with German language, music and tourism assets.

    The essential of this thesis is based on the book "soft power" by American scholar Joseph S. Nye. Soft power is contrary to hard power which is mainly used for military power. Through the foreign cultural and educational policy, Cultural diversity can be as a bridge between cultural heritage and the culture of the future.

    The studies found that soft power plays an important role in Germany cultural diplomacy and it is the best strategy for world peace and nation brand. Germany begins to have a good prestige after World War II. With great success in economic and cultural promotion, Germany is expected to be an excellent cultural nation in the world.
    Appears in Collections:[歐洲研究所] 學位論文

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