全面開放陸客來臺自由行旅遊可行性之研究

淡江大學機構典藏 > 國際事務學院 > 中國大陸研究所 > 學位論文 > Item 987654321/53940

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题名:	全面開放陸客來臺自由行旅遊可行性之研究
其它题名:	The research on feasibility of free independent travel (fit) in Taiwan for mainland tourist
作者:	羅國瑞;Lo, Kuo-Jui
贡献者:	淡江大學中國大陸研究所碩士班劉勝驥
关键词:	可行性;自由行;陸客;臺灣形象;觀光旅遊;Feasibility;free independent travel (FIT);Mainland tourist;Taiwan image;Tourism
日期:	2011
上传时间:	2011-06-16 21:42:31 (UTC+8)
摘要:	從一九八七年最初之兩岸開放交流至今已有20餘年，政府機關及許多學者先後扮演著主導、觀察及評估的角色。然而，臺灣在二○○八年政黨輪替後，政府當局與中國大陸從解凍情勢至急進交流中，我們應該用什麼樣的心態和思考模式去應對？究竟開放觀光交流只是振興臺灣經濟所該走上的「必經之路」？還是為了考量將來開放大陸人民可來臺從事「自由行」之過渡期？隨著媒體和報章雜誌的渲染，在社會一般老百姓眼中，已充斥著大陸觀光客無所不在的事實。不禁讓我們感受到：在無形之中兩岸關係已從不同國家意識演變到新世代的國共兩黨協商，甚至進一步延伸影響至一般人民的接觸與生活之中。此外，政策的轉變及國際情勢的變化，全面開放陸客來臺觀光，已在臺灣政經及社會方面造成衝擊，未來更可能開放大陸民眾之自由行。全面開放大陸觀光客旅遊政策迄今雖只有兩年，但各種討論及見解不一而足，究竟是和平雙贏論還或是經濟安全論較佔上風？我國政府、企業和社會是否已為開放陸客自由行做好了萬全的準備？長期而言，此一開放政策是否可能造成我國家安全的危害？抑或可能影響到臺灣社會、經濟及文化的改變？本研究將以全面開放陸客來臺觀光為切入點，剖析臺灣在政治、經濟及社會方面的轉變，並析論產業和文化方面所受到之衝擊與影響。因此，本研究期盼能就此些議題加以分析探討，並進一步達成下列三項研究目的： (一) 以現階段來臺觀光陸客對自由行的意向與臺灣社會對陸客自由行的看法，藉以探討全面開放陸客自由行之預期效應。 (二) 分析探討開放陸客自由行對我國所產生之利弊得失。 (三) 評估政府在考量開放大陸觀光客來臺自由行的切中程度及因應調整運用策略的狀況。 It’s been 20 years for exchange between cross strait since 1987, and government had palyed as a critical role to observe the situation. When ruling party switches over to enhance contact with Mainland China in 2008, How do Taiwanese people face this fact? Is tourism exchange the only way to promote Taiwanese economy, or just a transition of free independent travel (FIT) for mainland tourists? From media, Taiwanese people have noticed that there are Chinese tourists everywhere nearby. It indicates that cross strait relationship has changed to a new form from two nations to consultation in between KMT and CPC. However, opening mainland tourists’ travel to Taiwan entirely has impacted us in many aspects such as politics, economy and society. It is also possible to open FIT for mainland tourist in near future. Although there are only 2 years for entire opening tourism, many issues have come up regarding peace and economy. Is Taiwan ready to open FIT entirely for mainland people? Will this policy concern national security or even to society, economy, and culture in long term? The research will analyse impacts and changes in politics, economy and society based on the situation of mainlan people’s travel in Taiwan. According to the background, there are three objects will be discussed in following contents: 1. To predict the feasibility of FIT in Taiwan for mainland tourist based on Taiwanese people’s view and current mainland tourists’ conducts. 2. SWOT analysis of FIT for mailand tourist. 3. To evaluate how government react and adjust strategy by considering to open FIT entirely.
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