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    日期題名作者
    2005-07 A Research of Consumer’s Discounting Perception toward Premium’s Advertised Value—Internal Reference Price as a Moderator 曾忠蕙; 王又鵬
    2010-02-19 A Research of the Curve Relationship between Gift Promotion Depth and Spillover Effect from Gift Promotion 曾忠蕙; Tseng, Chung-hui
    2008-10 A Research of the Effect of Gift Promotion and Its Spillover Effect 曾忠蕙; 樓永堅;
    2010-04-16 A Research On The Curve Relationship Between Gift Promotion Depth And The Spillover Effect From Gift Promotion 詹秀蓉
    2009-06 The Role of Product Aesthetic Attributes in Consumer Purchase Decision: Buyer-Choice Simulators 黃哲盛
    2000-07 Sectional Analysis of Real Exchange Rate Risk on Taiwan's Exports : A Rational Expectation Multivariate GARCH-M Approach 王凱立
    2008-08 Slack Resources and the Performance of International New Ventures: Evidence from U.S. High-Technology Industries Jaw, Yi-long; Chang, Sheng-hsiung;
    2015-08-31 Social Media Advertising and Brand Image: A Cultural Comparison Yvonne Ho; 何怡芳
    2008-05-23 Spatial Agglomeration with Vertical Differentiation 詹秀蓉
    2023-06-09 Stock Market Responses to Monetary Policy Worry: A Further Analysis of the Impact of Monetary Policy on the Stock Market Hsueh, Sheng-ping; Song-Zan, Chiou-Wei;

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