研究發現，從論述分析中得知，騎自行車在媒體論述中成為消費主義下的產物以及形塑出布迪厄所言品味秀異的展現，並且在講求慢速的環境下，騎自行車風潮成為保羅維希留所稱之的速度政權下產物；最後，當自行車成為環保實踐具體展現，卻在被塑造成為主流價值的同時，遮掩的其他社會環境異質性的可能，甚至壓迫邊緣的環保議題。 This study explores the formation of the “Bicycle Heat” in Taiwan and analyzes the process of media representation. It has three main aims. First of all, the study examines different ways of seeing the objective vehicle-bicycle in different social contexts. Secondly, there are two issues as the initial finding of analyzing media reports. One is the art of LOHAS and slow living articulating with cycling. Another is environmental protection issue. Thus, the study tries to find out how the media constructs the image of cycling. Finally, when cycling articulates with environmental protection issue and becomes mainstream discourse, how the media reports the other environmental protection issues. To find out the difference between mainstream and non-mainstream discourses is the further aim of the study.
The study based on discourse analysis found that media tends to report cycling under consumerism context and construct it as the concept of Bourdieu’s “distinction” theory. Besides, in the context of slow living, cycling becomes the result of Virilio called “dromocratie”. Finally, when cycling becomes the practice of environmental protection and plays in a mainstream role, cycling might obscure social and cultural differences, ignore the heterogeneous environmental responsibility and even oppress non-stream issues.
