本研究以台中縣太平市枇杷節為例，基於提升地方特色活動績效之觀點，藉由資料包絡分析法模式之驗證，運用不同的投入/產出模式來評估太平市枇杷節活動之整體績效，探討舉辦七年的枇杷節是否具有實質績效及提升當地知名度，並發現太平市枇杷節所面臨之困境與應解決之問題，針對問題提出改善建議，以作為提升地方特色活動品質與競爭力之參考。 本文主要問題為：（1）藉由太平市與國姓鄉枇杷生產成本調查之比較，探討太平市枇杷節活動之相對效率為何？（2）無效率之決策單位應從何面向加以改善？（3）檢視太平市枇杷節活動所面臨之問題與困境為何？ 本文採質性與量化研究途徑，透過文獻分析、深度訪談與資料包絡分析法的分析，經由效率分析、差額變數分析及敏感度分析，了解太平市枇杷節之績效提升程度，以作為決策時的參考。此外，藉由質化訪談結果，運用SWOT分析探討太平市枇杷節之現況與面臨之問題。 研究結果顯示如下：（1）太平市各年度決策單位雖有小幅度增加，但大多數呈現遞減狀態，遞減單位分別為85、86、89、92、93、94、96、97年度，國姓鄉遞減單位分別為85、86、90、92、93、94、96年度，主要是受到外在因素所影響。（2）太平市及枇杷節活動經過SWOT分析評估外在環境之機會、威脅，並確定內部環境之優劣勢後，藉由TOWS矩陣產生四種模式，本研究針對此四種模式提出具體策略。（3）太平枇杷節僅提升當地知名度，對於農民之實質效益並無太大幫助。 The main topic of the thesis is using Taiping Loquats Festival in Taichung county as an example, which is based on a viewpoint of elevate local industry festival performance. Introduced different input and output models of Data Envelopment Analysis (DEA) to evaluate the whole performance of the festival in seven years, and to discovered the problems and solutions of the Taiping Loquats Festival, made concrete suggestions of those problems and gave consultations of elevate the quality of the local festival. The discussing questions are as follows: (1)Probing the relative efficiency of Taiping Loquats Festival by comparing the production cost data of Taiping City and Guoshing Township? (2)How to improve the inefficiency unit? (3)Inspecting the problems of Taiping Loquats Festival? Qualitative and quantitative methods are used in this thesis. To understand the extent of Taiping Loquats Festival performance were elevated by analyzing documents, depth interview, and Data Envelopment Analysis. Besides, SWOT analysis is used to discuss the situation and the problems it faced. The results of research are as follows: (1)The per year Decision Making Unit(DMU) of Taiping City had little raise but still decrease of the whole evaluation, the decrease units are 1996、1999、2000、2003、2004、2005、2007、2008 in Taiping City and 1996、1997、2001、2003、2004、2005、2007 in Guoshing Township . (2)After analyzing the external opportunity and threat and internal strength and weakness of Taiping City and Taiping Loquats Festival, producing four models of strategies by TOWS matrix.(3) Taiping Loquats Festival only promote it fame, but doesn’t have any help for farmers.
