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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/52071


    Title: 人際關係網路背包客網路徵求同行者之決策意向分析
    Other Titles: Analysis of personal social network on the backpacker decision process for soliciting the traveling companies through internet
    Authors: 陳建羽;Chen, Jian-yu
    Contributors: 淡江大學運輸管理學系碩士班
    劉士仙
    Keywords: 網路結伴;人際關係網路;結構化方程模式;中介效果;Partner Backpacker;Personal Social Network;SEM;Mediated Effects
    Date: 2010
    Issue Date: 2010-09-23 16:39:54 (UTC+8)
    Abstract: 對於國人來說,自助旅行仍被歸類為複雜、麻煩的旅遊方式,於是因應自助旅遊者需求,衍生出透過網路徵求同行結伴自助旅遊的行為,以降低自助旅遊可能的風險。

    本研究主要在探討人際關係網路所扮演的中介角色,與其他內在心理因素的互動關係,於網路結伴心理決策歷程所造成的影響。嘗試以過去成功網路結伴自助旅遊者為抽樣母體,透過結構化方程式將內在心理因素、人際關係網路、信任、態度之間的關聯性影響進行實證分析。
    Traveling abroad of backpacker is usually classified as complicated and time consuming in common for gathering data in advance. Therefore backpacker develops searching companies through the internet to alleviate possible inconveniences and risk on safety and financial loss during the journey.
    The study mainly discusses the mediated effect of personal social network for those who successfully solicit traveling companies. The whole structure of decision processes among the backpacker’s psychology status, the personal social network, trust and attitude will discuss in details.
    Appears in Collections:[Graduate Institute & Department of Transportation Management] Thesis

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