| 摘要: | 對於國人來說，自助旅行仍被歸類為複雜、麻煩的旅遊方式，於是因應自助旅遊者需求，衍生出透過網路徵求同行結伴自助旅遊的行為，以降低自助旅遊可能的風險。
本研究主要在探討人際關係網路所扮演的中介角色，與其他內在心理因素的互動關係，於網路結伴心理決策歷程所造成的影響。嘗試以過去成功網路結伴自助旅遊者為抽樣母體，透過結構化方程式將內在心理因素、人際關係網路、信任、態度之間的關聯性影響進行實證分析。
Traveling abroad of backpacker is usually classified as complicated and time consuming in common for gathering data in advance. Therefore backpacker develops searching companies through the internet to alleviate possible inconveniences and risk on safety and financial loss during the journey.
The study mainly discusses the mediated effect of personal social network for those who successfully solicit traveling companies. The whole structure of decision processes among the backpacker’s psychology status, the personal social network, trust and attitude will discuss in details. |