This study aims the dog owner who is willing to give the pet to groom in Taipei area, to discuss “service quality”, “customer perceived value”, “perceived pet value”, “customer satisfaction”, which affect the “behavioral intentions” of customer. This research is to set about from reviewing related articles, and set up the structure and hypotheses of this research according to its theoretical foundation, then set up the scale for study tool. Then, the questionnaires are distributed by internet, e-mail, and interviewing. Basing on the effective responses, after the empirical research, the major findings as follows:
1. Service quality is positively significant influence to customer perceived value, perceived pet value, customer satisfaction, and behavioral intentions.
2. Customer perceived value is positively significant influence to behavioral intentions and customer satisfaction; Customer satisfaction is positively significant influence to behavioral intentions.
3. Perceived pet value is positively significant influence to behavioral intentions.
In the full sample model, in terms of the impact on behavioral intentions of customers, the factor with the most impact is service quality. That means service quality is the most critical factor to the interaction between customers and pets grooming shops. Thus, the shop owner should try to increase customer satisfaction through improving service quality, and reducing the waiting time and endeavor, which would then increase the intentions of consumers to return and recommend friends or relatives to go to the same shop.