龍星旭; Lung, Hsing-Shi
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2016 [國際企業學系暨研究所] 學位論文 of social media on emotions, brand relationship quality, and word of mouth: An empiricalstudy of music festival attendees. Tourism Management, 47, 68-76.
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張雪紅; Chang, Hsueh-hung
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2006 [國際企業學系暨研究所] 學位論文 the total factor productivity approach to explore and to compare the productivities of the domestic banks and the foreign banks in Taiwan area
劉美卿; Liu, Mei-chin
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2006 [國際企業學系暨研究所] 學位論文 for the future of Optical industrial in Taiwan.
This study collect the past few years data, and base on the market information of year 2005
謝依凡; Hsieh, I-Fan
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2012 [國際企業學系暨研究所] 學位論文 淡江大學國際企業學系碩士班 林宜男; Lin, I-Nan 謝依凡 Hsieh, I-Fan 數位匯流下有線電視產業未來發展之關鍵 The key of Taiwan cable television of future development under digital convergence
黃琬珺; Huang, Wan-chun
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2007 [國際企業學系暨研究所] 學位論文 on Taiwan's main board industry : a case study of MSI corporation 主機板;競爭策略;五力分析;價值鏈分析;SWOT分析;Main Board;Competitive Strategy;5 Forces;Value Chain;SWOT 國內主機板產業歷
蘇毓超; Su, Yu-Chao
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2012 [國際企業學系暨研究所] 學位論文 間報酬率,其中龍頭股組合表現平庸,其報酬率仍差績效最佳的統一大滿貫達41.96%之多;高價股組合表現極糟,這也間接證實了以龍頭股抑或高價股作為護盤標的之作法並不理想。 Abstract:
In stock market of Taiwan, stocks with the highest
簡哲宜; Chien, Tzer-Yi
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2017 [國際企業學系暨研究所] 學位論文 淡江大學國際行銷碩士在職專班 張俊惠 簡哲宜 Chien, Tzer-Yi 台灣翻新胎產業分析及因應策略之思考 A study on the analysis and the corresponding strategies of retreaded tire industry
張安禮; Chang, Anli
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2008 [國際企業學系暨研究所] 學位論文 brand loyalty after implementation of mobile number portability : a case study in metropolitan Taipei area 品牌忠誠度;號碼可攜;企業形象;服務品質;價格認知;轉換成本;搜尋意願;Brand
郭天傑; Kuo, Tien-Chieh
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2014 [國際企業學系暨研究所] 學位論文 向具有中介影響力。 The global economy recession in the past few years deeply affected Taiwan’s economy. A series of social-economic structural issues
張鈞惠; Chang, Chun-hui
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2006 [國際企業學系暨研究所] 學位論文 organized by religion type on beginning, influence society of Taiwan deeply over the past over hundred years since 19th century. Acting as the economic
魏逢賢; Wei, Feng-Hsien
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2015 [國際企業學系暨研究所] 學位論文 淡江大學國際行銷碩士在職專班 蔡政言 魏逢賢 Wei, Feng-Hsien 如何從口碑行銷到建立品牌之路 : 以M公司為例 From word-of-mouth marketing to brand construction : a case study of M company 美妝業;口碑
林益如; Lin, Yi-ju
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2006 [國際企業學系暨研究所] 學位論文 . This study aims to have better understanding of the dimensions between attitudinal brand loyalty and behavioral brand loyalty in the high-tech market
宋琇鈺; Sung, Hsiu-Yu
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2015 [國際企業學系暨研究所] 學位論文 淡江大學國際企業學系碩士在職專班 賈昭南 宋琇鈺 Sung, Hsiu-Yu 金融風暴與銀行利息收入 : 以臺灣地區銀行產業為例 Financial crisis and bank interest revenues : a case study of banking industries
陳品諭; Chen, Ping-Yu
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2017 [國際企業學系暨研究所] 學位論文 affecting a country''s GDP, but also affecting the real value of the country''s currency. So, the study used the recent years'' data of Taiwan’s trading
戴燕鈴; Dai, Yan-Ling
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2015 [國際企業學系暨研究所] 學位論文 – An EmpiricalStudy”, International Journal of Electronic Finance, Vol.3(2), 115-132.
13.Kelly G. , 1995, “ The Psychology of Personal Constructs” , Vol.2, New
葉福茂; Yeh, Fu-Mao
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2012 [國際企業學系暨研究所] 學位論文 淡江大學國際企業學系碩士班 黃哲盛; Huang, Je-Sheng 葉福茂 Yeh, Fu-Mao "我可能不會愛你" : 品牌愛戀者品牌轉移之探究 "I might not love you" : the exploratory study of brand switch behavior
王汝民; Wang, Ju-ming
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2008 [國際企業學系暨研究所] 學位論文 in bank - in case study for Taipei area 財富管理;顧客滿意;企業形象;服務品質;wealth management;Customer Satisfaction;business image/ reputation;Quality of Service 顧客滿
安迪宏; An, Ti-Hung
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2017 [國際企業學系暨研究所] 學位論文 淡江大學國際行銷碩士在職專班 黃哲盛 安迪宏 An, Ti-Hung 文化創意產業複合商場與文創消費實踐之營運模式初探 : 以中國山東即墨古城為例 A preliminary study on the operation mode of cultural industry compound