451.  中國大陸市場企業金融擴張業務競爭策略之探討 : 以台灣地區H銀行為例

吳啟銘; Wu, Chi-Ming ,  2013
[Graduate Institute & Department of International Business] Thesis
the business of corporation finance in China : a case study of bank H from Taiwan 中國大陸;台資銀行;深圳;企業金融;使命陳述;策略形成;Mainland China;Taiwanese Bank;Shenzhen

452.  國產冰箱消費者購買決策之研究

廖芳慕; Liao, Fang-Mu ,  2013
[Graduate Institute & Department of International Business] Thesis
、消費者的購買決策會因不同「性別」、「年齡」、「家庭平均月收入」而 有所差異。 Since Taiwan joined World Trade Organization (WTO for short) in 2002 and signed Economic Cooperation

453.  品牌授權與代理之經營策略分析 : 以臺灣地區A公司之卡通品牌為例

林乙安; Lin, Yi-An ,  2013
[Graduate Institute & Department of International Business] Thesis
) World Economic Outlook, International Monetary Fund. Jauch, L. R., and W. F. Glueck (1987) Strategic management and business policy, New York: McGraw

454.  台北市殼牌機油顧客滿意度之研究

張志鴻; Chang, Chih-hong ,  2007
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 黃志文; Huang, Chih-wen 張志鴻 Chang, Chih-hong 台北市殼牌機油顧客滿意度之研究 A study of customer satisfaction of shell motor oil in Taipei city 臺

455.  台灣光電產業聯盟夥伴關係品質之研究-KMV Model觀點

江麗珍; Chiang, Li-chen ,  2005
[Graduate Institute & Department of International Business] Thesis
of alliance partnership in opto-electronic industry of Taiwan - the KMV model perspective 隨著台灣光電產業發展日趨成熟，面對強大的市場競爭，迫使廠商必需思考如何在競爭者環伺中求得生存並維持其長期競爭優勢。然而，廠商礙

456.  消費者品牌偏好下研發廠商與代工廠商之行為決策模型

李駿忠; Li, Chun-chung ,  2006
[Graduate Institute & Department of International Business] Thesis
Leaders,” International Economic Review, 40(3), 745-766. U0002-1107200609505400 https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/31869

457.  和諧企業構建和諧社會的實踐與探討

黃中宇; Huang, Jhong-yu ,  2016
[Graduate Institute & Department of International Business] Thesis
success: An empirical study. Journal of Business Ethics, 69(1) 95-109. 24. Meyer, J. P., Herscovitch, L., (2001). Commitment in the workplace toward

458.  知覺風險、知覺品質對購買意願之關係研究 : 以好市多自有品牌為實證

潘聖元; Pan, Shen-Yuan ,  2012
[Graduate Institute & Department of International Business] Thesis
significant inroads into retail industry and influenced consumers’ purchase behaviors. The purpose of this study is to investigate the consumer’s purchase

459.  消費者產品知識對於智慧型手機購買決策與購後滿意度之關聯研究 : 以iPhone和HTC為例

林國豐; Lin, Kuo-Feng ,  2011
[Graduate Institute & Department of International Business] Thesis
Behavior,” Journal of Consumer Research, Vol.12（June）, pp.1-16. Cardozo, R.N., (1965) “An Experimental Study of Customer Effort, Expectation

460.  台灣及日本產品類別與顧客價值之比較研究

黃美絨; Huang, Mei-rong ,  2006
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 黃志文; Huang, Chih-wen 黃美絨 Huang, Mei-rong 台灣及日本產品類別與顧客價值之比較研究 The comparative study of the products category attributes