376.  雙可信度模型之探討 : 衡量代言人可信度與企業可信度對購買意願的影響 : 以中國行動通訊市場為例

何志敏; He, Jhih-min ,  2005
[Graduate Institute & Department of International Business] Thesis
the influence of spokeman and corporate credibility on purchase intent : an emprical study on the mobile telecom market in China 本研究的目的在於實證Lafferty

377.  擊敗市場可行性評估 : 以台股高獲利、轉機與成長型投資組合為例

林建銘; Lin, Jian-Ming ,  2014
[Graduate Institute & Department of International Business] Thesis
to beat the market. The main empirical study findings as below: 1. Generalized investment portfolio (1) Relative Performance After examining

378.  以技術接受模型探討線上訂房網站之使用意願

林傳晉; Lin, Chuan-Chin ,  2016
[Graduate Institute & Department of International Business] Thesis
ease of use, perceived usefulness and attitude influence consumer usage intention in Taiwan hotel booking sites market. This study used LISREL

379.  品質管理活動與組織績效相關性之研究--以精密壓鑄業為例

陳雅如; Chen, Ya-ru ,  2005
[Graduate Institute & Department of International Business] Thesis
-Nathan, T.S. & Solis, L.E.(1997). Does ISO9000 have an effect on quality management practice?? An international empirical study. Total Quality

380.  代言人對廣告溝通效果之研究

尤世達; Yu, Shih-ta ,  2005
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士班 黃志文; Huang, Chih-wen 尤世達 Yu, Shih-ta 代言人對廣告溝通效果之研究 A study of endorser to advertising communication effectiveness 過去幾年，已有許多學術研究探討

381.  主管領導風格與激勵制度對員工工作滿意之影響

陳曉暄; Chen, Hsiao-hsuan ,  2010
[Graduate Institute & Department of International Business] Thesis
對工作滿意的內在滿意或外在滿意均有顯著的正向影響，而外附激勵只對外在滿意有顯著的正向影響， 二、 激勵制度為領導風格與工作滿意間存有中介效果 三、 受訪者被雇用類別及任職產業的不同，也會對工作滿意造成差異。 In recent years, due to the economic

382.  炫耀性消費與國族感在產品選購上的干擾效果

程郁茹; Cheng, Yu-ru ,  2007
[Graduate Institute & Department of International Business] Thesis
of this study indicate: (1) Taiwan consumers have preferable evaluation of quality and Perceive value for foreign well-known brand product than domestic

383.  消費者對於網購商城之知覺服務品質與知覺犧牲對於網購商城態度與網購意圖影響之研究

謝佳霖; Hsieh, Chia-Lin ,  2013
[Graduate Institute & Department of International Business] Thesis
expectation, the network business is still boosted dramatically. According to Taiwan Institute for Information Industry Intelligence MIC estimation

384.  以產品美學屬性做為競爭策略之研究 : 臺灣智慧型手機市場之探討

曾重嘉; Zeng, Chong-jia ,  2009
[Graduate Institute & Department of International Business] Thesis
: the study of smart phones in Taiwan's market 美學;產品屬性;產品美學屬性;聯合分析法;智慧型手機;Aesthetics;Product Attributes;Product Aesthetic Attributes;conjoint analysis

385.  人民幣離岸中心之研究 : 臺灣發展人民幣離岸業務之展望

蕭仁富; Hsiao, Jen-Fu ,  2013
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士班 林江峰; Lin, Chiang-Feng 蕭仁富 Hsiao, Jen-Fu 人民幣離岸中心之研究 : 臺灣發展人民幣離岸業務之展望 Study of RMB offshore center : the prospects of Taiwan's

386.  網購商城之知覺易用性、知覺有用性與個性化功能設計對網購態度及網購意圖影響之研究

許嘉忠; Hsu, Chia-Chung ,  2013
[Graduate Institute & Department of International Business] Thesis
, this study is going to conduct related investigation to the consumer behavior of online shopping malls (B2C) of Taiwan. If the operators of online shopping

387.  臺灣地區金融控股公司購併商業銀行之研究 : 以M金控公司為例

蔡頴達; Tsai, Ying-ta ,  2010
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 林志鴻; Lin, Jyh-horng 蔡頴達 Tsai, Ying-ta 臺灣地區金融控股公司購併商業銀行之研究 : 以M金控公司為例 Taiwan's financial holding company M & A study

388.  機電自動化產業與進入策略之研究 : 以台灣變頻器產業進入大陸市場為例

黃靖宇; Huang, Ching-yu ,  2005
[Graduate Institute & Department of International Business] Thesis
,（1998）, International Business: Environment and Operations, Eighth Edition, Addison- Wesley16. Dunning, J.H. (1977), “Trade, location of economic

389.  探討臺灣地區文化創意產業發展與經營模式 : 以阿原肥皂為例

林雅文; Lin, Ya-Wen ,  2014
[Graduate Institute & Department of International Business] Thesis
and creative industries in depth, from a practical point of view. This study implements the method of empirical case study to illustrate the history

390.  筆記型電腦產業自有品牌與代工品牌之競爭與合作策略之研究

吳佩珊; Wu, Pei-Shan ,  2013
[Graduate Institute & Department of International Business] Thesis
& Manufacturing, how to competition and cooperation with others in industry becomes a serious issue to study. The fact is even the OBM and ODM are highly

391.  Research of positioning of OEM/ODM in Taiwan information industry

周書賢; Chou, Shu-hsien ,  2006
[Graduate Institute & Department of International Business] Thesis
: an empirical study of information hardware industry (in Chinese). Unpublished PhD dissertation, National Cheng-Kung University, Taiwan 13. Chi, T

392.  產品組合策略形成與核心能力之關聯研究 : 設計取向VS浮現取向

吳昀潔; Wu, Yun-Jie ,  2014
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 黃哲盛; Huang, Jesheng 吳昀潔 Wu, Yun-Jie 產品組合策略形成與核心能力之關聯研究 : 設計取向VS浮現取向 The relatedness study between the strategy formation of product

393.  臺灣寺廟經營策略之研究 : 以臺北霞海城隍廟為例

劉豪華; Liu, Hao-Hua ,  2015
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士在職專班 林江峰 劉豪華 Liu, Hao-Hua 臺灣寺廟經營策略之研究 : 以臺北霞海城隍廟為例 The study of temple management strategy in Taiwan : the case of Taipei Xia Hai Temple

394.  後ECFA時代台灣家電廠商競爭策略之研究 : 以B公司為例

高秀娟; Kao, Hsiu-Chuan ,  2013
[Graduate Institute & Department of International Business] Thesis
parties signed Economic Cooperation Framework Agreement on June 29, 2010 and it took effect on September 12. Taiwan and China established

395.  中國銀行機構公司治理制度之研究

莊嘉蓉; Chuang, Chia-jung ,  2007
[Graduate Institute & Department of International Business] Thesis
Governance, The Journal of Finance 3, pp.2. Basel Committee Banking Supervision (2004), International Convergence of Capital Measurement and Capital

396.  台灣IC設計業公司技術定位之研究 : 使用美國專利資料

黃建龍; Huang, Jian-lung ,  2007
[Graduate Institute & Department of International Business] Thesis
Management of Technology, Arthur D. Little Inc. 5. Baranson, J., 1970, “Technology Transfer Through International Firms,” American Economic Association

397.  指數型基金定時不定額及動態加碼紀律投資策略之研究 : 台灣50(0050.TT)為例

張芝嘉; Chang, Chih-Chia ,  2015
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士在職專班 林烱垚 張芝嘉 Chang, Chih-Chia 指數型基金定時不定額及動態加碼紀律投資策略之研究 : 台灣50(0050.TT)為例 The study of the disciplinary investments strategies

398.  ECFA簽定後臺灣區銀行所面臨的機會與挑戰

曾亮儒; Tseng, Liang-Ju ,  2011
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 鮑世亨; Pao, Shin-Hen 曾亮儒 Tseng, Liang-Ju ECFA簽定後臺灣區銀行所面臨的機會與挑戰 The challenges & chances of Taiwan banks after ECFA 海峽兩岸經濟合作協議;兩岸金融監理備忘錄

399.  外資企業進入中國併購租稅規範之研究

黃郁芳; Huang, Yu-fung ,  2009
[Graduate Institute & Department of International Business] Thesis
became the largest in Asia to attract FDI , amounting to 69.468 billion U.S. dollars, so China is becoming to attract foreign capital

400.  製造彈性能力對顧客滿意度影響之研究－以精密模具產業為例

梁仁豪; Liang, Jen-hao ,  2005
[Graduate Institute & Department of International Business] Thesis
satisfaction－an empirical study on precision mold & die industry in Taiwan 隨著顧客對於產品和服務的期許與要求日漸提高、全球化時代的來臨以及科技的日新月異，精密模具業者面臨的是更加充滿不確定性的外部環境，因此，如何在價值鏈中運用製造彈性能力顯

401.  應用分享經濟實現城市行銷的可行性分析 : 以首爾市為例

吳佳凌; Wu, Chia-Ling ,  2016
[Graduate Institute & Department of International Business] Thesis
. This study suggests that our government should face sharing economy has become the trend of economic development and its economic benefits. We should step

402.  臺灣銀行業在上海承作中小企業放款之競爭策略形成 : 以T銀行為例

謝佩容; Shieh, Pei-Rung ,  2013
[Graduate Institute & Department of International Business] Thesis
第一」的使命。 Since Taiwan signed the Economic Cooperation Framework Agreement (ECFA) in 2010, all local banks have been active in extending their services

403.  我國銀行信用卡行銷策略之研究 : 以F銀行為例

梁宗慈; Liang, Tzu-Tsung ,  2015
[Graduate Institute & Department of International Business] Thesis
marketing as reference for other banks in Taiwan. According to findings of the study, the credit card market of traditional marketing is shrinking

404.  台灣地區量販店策略形成對採購人員執行力之研究 : 以C公司為例

黃瓊慧; Huang, Chiung-hui ,  2006
[Graduate Institute & Department of International Business] Thesis
formulation for hypermarket in Taiwan to purchasing executive power : a case study on company c 臺灣地區量販店策略形成對採購人員執行力之研究 : 以C公司為例 使命陳述;策略形成要素;執行力

405.  綠色價值對有機商品購買行為影響之研究

王宣惠; Wang, Shiuan-Huei ,  2012
[Graduate Institute & Department of International Business] Thesis
, Vol.64, No.4, 65-81 Chang, T. Z. and A. R. Wildt (1994),“ Price, Product Information and Purchase Intention: an Empirical Study,＂ Journal of the Academy

406.  行動購物使用意圖影響之研究 : 技術接受模型觀點

蘇慧芳; Su, Hui-Fang ,  2015
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士在職專班 張俊惠 蘇慧芳 Su, Hui-Fang 行動購物使用意圖影響之研究 : 技術接受模型觀點 A study of the influencing the using intention of mobile shopping : the TAM model

407.  醫療器材產業通路策略之研究 : 以M公司為例

蘇凱萱; Su, Kai-Hsuan ,  2016
[Graduate Institute & Department of International Business] Thesis
. This focuses on analyzing the similarities and differences between the above-mentioned channels, and the proposed recommendations. This study, based

408.  信任與轉換成本在工業購買者選擇供應商時所扮演的角色

蕭淑鈴; Hsiao, Shu-ling ,  2006
[Graduate Institute & Department of International Business] Thesis
Strategy: An Empirical Test of the Role of Trust in Economic Exchange,” Strategic Management Journal, 16(5), 373-92. Zajac, Edward J. and Cyrus P. Olsen

409.  服務品質、關係品質、交易成本對於顧客滿意度與顧客忠誠度的影響-以中國移動通信為例

簡國華; Chien, Kuo-hua ,  2005
[Graduate Institute & Department of International Business] Thesis
quality, trading cost on customer satisfaction and customer loyalty-an empirical study on China mobile corporation 隨著資訊時代的來臨，電信產業勢必成為一個明星產業，行動電話、網際網路、寬頻

410.  價格折扣與限制性促銷對知覺品質和購買意願之影響

朱冠宇; Chu, Guan-Yu ,  2012
[Graduate Institute & Department of International Business] Thesis
are similar, it is not sure whether their effects are the same. In order to discuss this topic, this study specifically chooses two promotional types-- “fifty

411.  利他、利己綠色廣告訴求對廣告效果之研究 : 以環境知識為干擾變數

吳淑玉; Wu, Shu-yu ,  2010
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 張俊惠 吳淑玉 Wu, Shu-yu 利他、利己綠色廣告訴求對廣告效果之研究 : 以環境知識為干擾變數 Study of effectiveness of altruism / self-interest green ad appeal : moderating

412.  自有品牌與促銷方式交互效果之研究

李瑞雪; Lee, Jui Hsueh ,  2012
[Graduate Institute & Department of International Business] Thesis
, and Purchase Intention: An empirical Study.” Journal of the Academy of Marketing Science, Volume 22, Number 1, pp.16-27 11. Davidson, J. H. (1987

413.  運用群眾募資贊助慈善公益之廣告訴求關鍵詞語分析

魏菱; Wei, Ling ,  2016
[Graduate Institute & Department of International Business] Thesis
, rapid and successful development, statistics from 2012, Taiwan has more than sixteen hundred Crowdfunding projects, but different at home and abroad

414.  新產品的品牌因素、促銷頻率認知、使用者經驗與品牌依附、購買意願關係之研究 : 以Apple iPhone5為例

張溱雯; Chang, Chen-Wen ,  2013
[Graduate Institute & Department of International Business] Thesis
. workshop Towards a UX Manifesto. 39.Holak, Susan L.,(1988), “Determinants of Innovative Durables Adoption an Empirical Study With Implications for Early

415.  台灣中小企業行銷暨競合策略分析 : 以聯合展覽主辦為例

江柏珊; Chiang, Po-Shan ,  2014
[Graduate Institute & Department of International Business] Thesis
force of Taiwan''s economic miracle, is an important part of our country development. The Taiwan''s SMEs has been also the industry characteristics

416.  臺灣證券業因應ECFA內控策略之研究 : 以元大證券為例

劉子菡; Liu, Tzu-Han ,  2011
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 林江峰 劉子菡 Liu, Tzu-Han 臺灣證券業因應ECFA內控策略之研究 : 以元大證券為例 Study of Taiwan securities business for building internal control system responding

417.  G品牌在臺灣美容沙龍的營運策略

顧倩虹; Ku, Chien-hung ,  2009
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 林江峰; Lin, Chiang-fang 顧倩虹 Ku, Chien-hung G品牌在臺灣美容沙龍的營運策略 Operational strategy of cosmetics for G brand in Taiwan's beauty salons 美容沙龍

418.  從計畫行為理論解析消費者對於符合道德時尚服飾之購買意圖

黃允薔; Huang, Yun-Chiang ,  2016
[Graduate Institute & Department of International Business] Thesis
purchasing behavior： A cross-cultural study on American and Chinese consumers. Journal of International Consumer Marketing, 14(2-3), 9-40. Chang, M. K

419.  行動電話電子代工服務業之競爭優勢分析 : 以F公司為例

陳宜君; Chen, Yi-jiun ,  2009
[Graduate Institute & Department of International Business] Thesis
manufacturing service : a case study of F corporation 行動電話;手機;EMS;競爭策略;Mobile Phone;Competitive Strategy;EMS 隨著行動通訊產業的發展，台灣資通大廠相繼投入毛利較高的行動通訊產品市場，憑藉著彈性、速度

420.  行銷溝通對滿意度與忠誠度的影響 : 以資訊網路零售商為例

侯雅丰; Hou, Ya-feng ,  2009
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 曾義明; Tseng, Yi-ming 侯雅丰 Hou, Ya-feng 行銷溝通對滿意度與忠誠度的影響 : 以資訊網路零售商為例 Study of the influence of marketing communication on satisfaction

421.  我國長期利率與匯率之關係

李筱鈞; Lee, Shiao-Chun ,  2017
[Graduate Institute & Department of International Business] Thesis
。 This study aims to explore the relationship between Taiwan’s long-term interest rates and exchange rates, and whether there is a predictability

422.  網路相容性與價格競爭

鄧雅如; Teng, Ya-Ju ,  2011
[Graduate Institute & Department of International Business] Thesis
Journal of Political Economy, 12,09-330. Chou, C.H., and D.Wu (2002)“Compatibility Choices and Network Product Markets,”Taiwan Economic Review, 30, 2

423.  WCO SAFE架構下跨境貨物的監控與追蹤管理

湯東樺; Tung, Dong-Hua ,  2013
[Graduate Institute & Department of International Business] Thesis
the importance of the import/export trade to Taiwan’s economic, and why Taiwan cannot be outside in the development of the international community

424.  臺灣休旅車市場顧客價值與忠誠行為關係之研究 : 以信任為中介變數

羅迎蓁; Lo, Ying-chen ,  2008
[Graduate Institute & Department of International Business] Thesis
. Z. and Wildt, A. R. (1994), “Price, Product Information, and Purchase Intention: An Empirical Study,” Journal of the Academy of Marketing Science, 22

425.  臺灣地區公營行庫擴張美國市場之策略分析 : 以L銀行為例

周慧樺; Chou, Hui-Hua ,  2013
[Graduate Institute & Department of International Business] Thesis
funds to support innovative industries and SME policies as a case study on Bank L of the strategic analysis of state-owned Banks in taiwan extending