276.  主觀知識與口碑對有機臉部保養品購買意圖影響之研究 : 以知覺風險為中介變數

吳淨宜; Wu, Ching-Yi ,  2014
[Graduate Institute & Department of International Business] Thesis
to the Taiwan market. The purpose of this study is to investigate the organic facial skin care products for consumers’ subjective knowledge and word-of-mouth

277.  臺灣地區銀行業市場力實證估計

葉卉婕; Yeh, Hui-jie ,  2006
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 賈昭南; Chia, Chao-nan 葉卉婕 Yeh, Hui-jie 臺灣地區銀行業市場力實證估計 An estimation of the market power of the banking industry in Taiwan 台灣地區銀行業市場力實證估

278.  勞工參與公司治理和銀行利差決策

游毓瑾; Yu, Yu-chin ,  2008
[Graduate Institute & Department of International Business] Thesis
Control,” American Economic Review, 79, 4, 842-852. Mullins, H., and D. Pyle (1994) “Liquidation Costs and Risk-Based Bank Capital,” Journal

279.  上市是否會改善銀行業之經營績效 : 中國銀行業之實證研究

林惠鈴; Lin, Hui-ling ,  2006
[Graduate Institute & Department of International Business] Thesis
of banking industry : an empirical study on China banking indutry 中國銀行業;公開上市發行;銀行上市;經營績效;initial public offerings(IPO);operating performance 在2001年12月中國加入世界貿

280.  金融APP對銀行業經營之影響與因應 : 以中國信託商業銀行為例

黃世宏; Huang, Shih-hung ,  2017
[Graduate Institute & Department of International Business] Thesis
, J., & Adelaar, T. (2010). The effect of product type on consumer preferences for website content elements: An empirical study. Journal of Computer

281.  知覺服務品質及知覺犧牲對網銀態度及網銀使用意圖影響之研究

林錦芳; Lin, Chin-Fang ,  2013
[Graduate Institute & Department of International Business] Thesis
of E-bank market in Taiwan to discuss. This study takes the intangibility (reliability consciousness), tangibility (web design) in perceived service

282.  Reconstructing the brand equity measurement model for financial holding companies : the examples of Taiwanese financial holding companies

許祥慧; Shiu, Hsiang-Hui ,  2011
[Graduate Institute & Department of International Business] Thesis
for risk issue. The comparison among the models could be improved, based on the disclosure or discovery of oversea segments in Taiwan financial holding

283.  The analysis of Taoyuan free trade zone's function and further development purpose from the perspective of Taiwan's electronic industry

吳崇仁; Wu, Chung-jen ,  2007
[Graduate Institute & Department of International Business] Thesis
and internationalization into practice, then Taoyuan Free Trade Zone will bring the substantial economic benefits to Taiwan, and Taiwan could avoid

284.  網銀形象、知覺易用性與知覺有用性對網銀態度及網銀使用意圖影響之研究 : 以使用經驗作為干擾變數

王琬怡; Wang, Wang-Yi ,  2013
[Graduate Institute & Department of International Business] Thesis
of User Acceptance of Internet Banking：An Empirical Study﹐”International Journal of Service Industry Management﹐Vol. 14（5）﹐pp. 501–519﹒ Warshaw﹐P. R.（1980

285.  國際精品顧客價值與消費者購買決策之研究

郭芳綺; Kuo, Fang-chi ,  2010
[Graduate Institute & Department of International Business] Thesis
in Taiwan. The four customer values of luxury brand: social value, individual value, functional value, and financial value in this study

286.  臺灣地區益智型玩具出口定價之研究

盧幸保; Lu, Hsing-pao ,  2010
[Graduate Institute & Department of International Business] Thesis
of International Economics, vol. 32, pp.1-30. Knetter, Michael M., (1993). “International Comparisons of Pricing-to-Market Behavior,” American Economic

287.  臺灣地區太陽能電池出口定價之研究

孫忠鴻; Sun, Chung-hung ,  2010
[Graduate Institute & Department of International Business] Thesis
, pp.1-30. Knetter, Michael M., (1993). “International Comparisons of Pricing-to-Market Behavior,” American Economic Review, vol.79, no.1, pp.198-210

288.  臺灣地區折疊式自行車出口定價之研究

李昱汝; Lee, Yu-ru ,  2010
[Graduate Institute & Department of International Business] Thesis
). “International Comparisons of Pricing-to-Market Behavior,” American Economic Review, vol.79, no.1, pp.198-210. -----(1989). “Price Discrimination by U.S.

289.  對網頁遊戲信任度決定因素之研究

張時豪; Chang, Shih-Hao ,  2013
[Graduate Institute & Department of International Business] Thesis
., & Cheung, M. T. (2002), “Internet-based e-banking and consumer attitudes: An empirical study”. Information & Management ,39. 283—295. Kaiser, H.F. (1974

290.  臺股上市、櫃高獲利、轉機與成長型投資組合V.S.整體市場與開放式基金績效評估

鄭有宏; Cheng, You-hung ,  2010
[Graduate Institute & Department of International Business] Thesis
the performance of buy and hold strategy whether can beat the market and/or domestic open-end mutual funds. According to our empirical study, we want

291.  拉丁美洲經貿發展與我國進出口貿易策略分析

郭心怡; Kuo, Hsin-I ,  2011
[Graduate Institute & Department of International Business] Thesis
of Taiwan 拉丁美洲;經貿發展;貿易策略;Latin America;Economic Development;Trade Strategies 數據顯示，近年來拉丁美洲國家宏觀經濟政策的穩定，減少了債務、縮減預算往來帳目的不平衡，國際資本已經恢復對拉丁美洲的信心，外國投資迅速增加。拉丁美洲已逐步由金融危機

292.  咖啡連鎖店消費者對於商店環境、知覺價值與購買意願之比較研究 : 以臺灣與美國星巴克為例

黃庭翊; Huang, Ting-yi ,  2009
[Graduate Institute & Department of International Business] Thesis
, perceived value and purchase intention : a case study of Starbucks consumer in Taiwan and the U.S. 商店環境;知覺價值;購買意願;星巴克咖啡;Store Environment;perceived

293.  Do Chinese income levels converge? : an application of Fourier unit root tests

黃可一; Huang, Ko-yi ,  2011
[Graduate Institute & Department of International Business] Thesis
傅立葉單根檢定;結構性變動;中國經濟成長;Flexible Fourier Unit Root Test;Breaks;Chinese Economic growth 本文採用Enders and Lee (2004, 2009)所提倡的Fourier unit root test，再一次地檢驗中國

294.  Determinant factors of non-performing loans of credit cards in Taiwan : an example from a commercial C bank

余支萬; Yu, Chih-wan ,  2007
[Graduate Institute & Department of International Business] Thesis
), Evaluation of Credit Risk for Combo Cards-A case study of a domestic bank, Graduate Institute of International Economics Department, Chung

295.  On the margin effects of commercial bank expansion into securities and insurance activities : a mathematical swap approach

洪偉銘; Hung, Wei-Ming ,  2011
[Graduate Institute & Department of International Business] Thesis
underwriting, and capital regulation through the total return swap approach jointly determine the optimal bank interest margin under the same roof. We find

296.  私募股權基金在臺灣市場之融資收購操作–以萬泰銀行為例

林芳如; Lin, Fang-ju ,  2008
[Graduate Institute & Department of International Business] Thesis
of financial lever operation means the PE use : Leverage Buyout (LBO). By one latest case study, Cosmos Bank (Taiwan), to realize the PE’s business mode

297.  部份民營化銀行之企業放款品質策略分析 : 以臺灣地區M銀行為例

傅淑玲; Fu, Shu-Ling ,  2013
[Graduate Institute & Department of International Business] Thesis
- empirical evidence from the commercial banks of Pakistan,” International Journal of Business and Social Science, 2, 6, 235-242. 2.Chandler, A. D

298.  在向日葵管理行為下、董事會監督與銀行違約風險 : 或有請求權數值分析

賴思宇; Lai, Si-Yu ,  2014
[Graduate Institute & Department of International Business] Thesis
. This thesis we construct the bank’s objective function by assuming the bank maximizes its return of equity capital, We use a contingent claim approach

299.  The construction of innovation ecosystem : the case of TED

張楠騰; Chang, Nan-Teng ,  2013
[Graduate Institute & Department of International Business] Thesis
community, therefore, becomes the solid foundation of TED’s innovation. The study attempts to study innovation from the perspective of ecosystem. John

300.  應用賽局理論分析貿易政策之協調

林宜樺; Lin, Yi-Hua ,  2012
[Graduate Institute & Department of International Business] Thesis
domestically, but also need to think strategically and interactivly with the interactions with the other international economic organizations

301.  男性臉部保養品購買涉入對顧客價值與消費者購買決策影響之研究

葉俐均; Yeh, Li-Chun ,  2011
[Graduate Institute & Department of International Business] Thesis
of Advertising, 14, pp.4-12. Gounaris, S. and V. Stathakopoulos (2004), “Antecedents and Consequences of Brand Loyalty: An Empirical Study,” Journal of Brand

302.  海運業服務品質策略之分析 : 以E海運公司教育訓練為例

陳俞汝; Chen, Yu-ju ,  2010
[Graduate Institute & Department of International Business] Thesis
Planning, Cr 24, 4, 10-20,. Chin-Shan Lu(2006)“Adoption of Internet Services in Liner Shipping : An Empirical Study of Shippers in Taiwan,”Transport

303.  數位影像監控系統行銷策略形成之探討 : 以G公司為例

楊堯安; Yang, Yao-an ,  2009
[Graduate Institute & Department of International Business] Thesis
: An International Perspective, M.N.: West Publishing Company. 9.Edvinsson, L., and M. S. Malone(1997), Intellectual Capital:Realizing Your Company''s True

304.  放款承諾是否會造成銀行過度放款？

高健耀; Kao, Chien-yao ,  2008
[Graduate Institute & Department of International Business] Thesis
commitments cause overlending? Thakor (2005) argues that the answer is positive during economic booms. Our paper uses a micro-level economic risk

305.  臺商企業派駐中國大陸之臺籍經理人之跨文化效能研究

林靜宜; Lin, Ching-i ,  2007
[Graduate Institute & Department of International Business] Thesis
. & Kealey, D.J. (1981), An empirical study of Canadian technical assistants, International Journal of Intercultural Relations, 5, pp. 239-258. 39

306.  資訊電子產業中人格特質與工作涉入交互效果研究及其對工作績效之影響

簡鈴玲; Chien, Lin-lin ,  2007
[Graduate Institute & Department of International Business] Thesis
。 Nowadays IT industry is the major force behind global economic development. It supports Taiwan economy to grow and plays a crucial role in worldwide

307.  臺灣製造業薪資所得與勞動力對台幣匯率之影響

廖子瑩; Liao, Tzu-Ying ,  2017
[Graduate Institute & Department of International Business] Thesis
are taking the financial markets of Taiwan as the study subject. The research study time length is taking the time period from year 2008 December

308.  銀行利差管理、違約風險與國營化程度 : 選擇權評價數值模擬分析

陳虹伶; Chen, Hung-Ling ,  2013
[Graduate Institute & Department of International Business] Thesis
the capital from the government fund. In this paper, our purpose is to understand the impact of the political interference related to the bank nationalization

309.  臺灣高鐵站區發展之探討 : 以高鐵臺中站為例

蘇秀如; Su, Xiu-Ru ,  2011
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士在職專班 何煖軒; 蘇志偉; Ho, Nuan-Hsuan; Su, Chi-Wei 蘇秀如 Su, Xiu-Ru 臺灣高鐵站區發展之探討 : 以高鐵臺中站為例 The study of development of Taiwan High Speed Railway

310.  品牌熟悉度、網路口碑與抽獎可控性對賭博式價格促銷活動之影響

吳奕瑩; Wu, Yi-Yin ,  2017
[Graduate Institute & Department of International Business] Thesis
. Athanassopoulos, A., S. Gounaris, and V. Stathakopoulos., (2001). “Behavioural Responses to Customer Satisfaction: An Empirical Study,” Journal

311.  性別對油電混合車購買意圖影響之研究 : 計劃行為理論觀點

林慧貞; Lin, Hua-Chen ,  2013
[Graduate Institute & Department of International Business] Thesis
and M.R. Buncha (2006), “Going green: A study of Consumers’ Willingness to Pay for Green Products in Kota Kinabalu,” International Journal of Business

312.  台灣有機牛肉消費之初探研究

陳思翰; Chen, Szu-Han ,  2017
[Graduate Institute & Department of International Business] Thesis
淡江大學國際行銷碩士在職專班 張勝雄 陳思翰 Chen, Szu-Han 台灣有機牛肉消費之初探研究 An explore study on the consumption of organic beef in Taiwan 永續性;有機牛肉;質性研究;訪談法;Consumers

313.  以創新與技術研發為競爭策略之競爭優勢分析 : 以通訊產業H公司為例

鄭秋英; Cheng, Chiu-ying ,  2007
[Graduate Institute & Department of International Business] Thesis
early and middle stage of development. For example, when the labor cost rises, Taiwan Industry will leverage its advantage of capital and land cost

314.  我國銀行對中小企業授信評估之分析-以T民營銀行為例

梁忠秀; Liang, Chung-hsiu ,  2010
[Graduate Institute & Department of International Business] Thesis
economic activities cooled down and deteriorated within a relatively short timeframe, invoking massive waves of unemployment and a global financial crisis

315.  利他、利己綠色廣告訴求之廣告效果研究 : 以綠色生活型態為干擾變數

林美吟; Lin, Mei-yin ,  2009
[Graduate Institute & Department of International Business] Thesis
, pp. 9-20. Fraj, E. and E. Martinez (2006), “Ecological Consumer Behaviour: An Empirical Analysis,” Blackwell Publishing Ltd, International Journal

316.  太陽能產業發展垂直整合之行銷策略分析

黎三鳳; Lee, San-Feng ,  2016
[Graduate Institute & Department of International Business] Thesis
to analyze its vertical integration strategy and competitive advantage in the market category. By empirical results of this study, the solar industry

317.  綜合證券商在經紀市場之行銷業務競爭策略形成之研究 : 以臺灣地區H證券公司為例

黃寶春; Huang, Pao-Chun ,  2013
[Graduate Institute & Department of International Business] Thesis
in marketing business for integrated securities firm in brokerage markets : a case study of a Taiwan H securities firm 證券產業;金控券商;經紀市場;共同行銷;使命陳述;競爭策略;security

318.  半導體通路商經營策略研究 : 以W控股集團為例

林衍鳳; Lin, Yen-Feng ,  2011
[Graduate Institute & Department of International Business] Thesis
among semiconductor distributors in Taiwan in pursuit of business expansion. This study analyzed the characteristics and strategies of the electronics

319.  兩岸經濟合作架構協議對臺灣銀行業進入大陸市場之策略影響 : 以A銀行為例

侯劍秋; Hou, Chien-Chiu ,  2011
[Graduate Institute & Department of International Business] Thesis
, collection, and to theoretical models as the basic architecture of cross-strait economic cooperation framework agreement for Taiwan banks to enter the mainland

320.  購物網站關鍵成功因素之研究 : 以東森購物網為例

邱志凱; Chiu, Chih-Kai ,  2012
[Graduate Institute & Department of International Business] Thesis
. 15. Liang, T.P., and Lai, H.J.(2001),“Effect of Store Design on Consumer Purchases: an Empirical Study of on-line Bookstores,” Information

321.  以國家競爭力評比作政府政策制定之分析

何文慧; Ho, Wen-hui ,  2008
[Graduate Institute & Department of International Business] Thesis
. The study subjects are as follows: First, do the research on Taiwan’s national competitiveness, current status and national appraisals. Second, do

322.  臺灣地區筆記型電腦出口定價之研究

胡淑貞; Hu, Shu-chen ,  2010
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 賈昭南 胡淑貞 Hu, Shu-chen 臺灣地區筆記型電腦出口定價之研究 A study on export pricing of Taiwan’s notebook industry 台灣地區筆記型電腦出口定價之研究 市場定價;筆記型電腦

323.  臺灣地區普通重型機車出口定價之研究

陳名倫; Chen, Ming-luen ,  2010
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士班 賈昭南; Chia, Chao-nan 陳名倫 Chen, Ming-luen 臺灣地區普通重型機車出口定價之研究 A study of the exporting pricing of Taiwan made original heavy-duty

324.  台灣與大陸消費者對社交類軟體之付費加值服務購買意圖之探討 : 以Line貼圖表情為例

夏天; Xia, Tian ,  2014
[Graduate Institute & Department of International Business] Thesis
,” International Journal of Management, 26(2), pp. 272-284. Shih, H. P. (2008), “Continued Use of a Chinese Online Portal: An Empirical Study

325.  一個建立全球化品牌的思考架構

陳慧貞; Chen, Hui-chen ,  2005
[Graduate Institute & Department of International Business] Thesis
and Measuring the Degree of Brand Globalization: A Cross-National Study,” Journal of International Marketing, 10（2）, 46-67. Hui, M.K. and L. Zhou（2003