791.  綠色產品消費者行為之探討 : 以裝置太陽能熱水系統為例

屈添順; Chu, Tien-Shun ,  2014
[Graduate Institute & Department of International Business] Thesis
factors of effect would influence individuals to install SWHS that based on survey research feedback of Taiwan residents. The purpose of this study

792.  生技產業內部控制機制之研究 : 以A公司為例

陳玉碧; Chen, Yu-pi ,  2006
[Graduate Institute & Department of International Business] Thesis
that promise a prosperous future for bio-tech industry and make it a rising-star industry. The bio-tech industry features high economic benefit, high

793.  投資大陸餐飲連鎖加盟經營策略之分析 : 以臺商為例

林碩璽; Lin, Shuo-hsi ,  2010
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 林宜男; Lin, Yi-nan 林碩璽 Lin, Shuo-hsi 投資大陸餐飲連鎖加盟經營策略之分析 : 以臺商為例 The study of business management strategy in China’s food and beverage

794.  外商環境服務業在長江三角洲之發展問題研究

施育龍; Shih, Yu-lung ,  2010
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 林宜男; Lin, Yi-Nan 施育龍 Shih, Yu-lung 外商環境服務業在長江三角洲之發展問題研究 The study of foreign environmental services industry development

795.  網友廣告再製對原廣告效果之影響 : 以使用者產生內容的觀點

林依瑩; Lin, Yi-Ying ,  2012
[Graduate Institute & Department of International Business] Thesis
awaits clarification. In this study, by using focus group interviews to audiences and one-on-one interviews to advertising agency to further explore

796.  消費者購買社福團體產品的考慮因素及涉入程度對購買行為影響之研究 : 以喜憨兒烘焙屋為例

陳甄儀; Chen, Jen-Yi ,  2014
[Graduate Institute & Department of International Business] Thesis
that sell products. In this study, the mentally retarded children baking house, for example, to explore the product price, product attributes, brand image

797.  Apple平板電腦之知覺價值影響因素之研究

魏孫琥; Wei, Sun-Hu ,  2012
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 曾義明; Tseng, Yi-Ming 魏孫琥 Wei, Sun-Hu Apple平板電腦之知覺價值影響因素之研究 A study of perceived value factors on Apple iPad 平板電腦;知覺價格;服務品質;知覺品質;知覺價值

798.  消費者體驗旅程之探究 : 以韓國少女時代偶像團體為例

謝念恬; Hsieh, Nien-Tien ,  2012
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 黃哲盛; Huang, Je-Sheng 謝念恬 Hsieh, Nien-Tien 消費者體驗旅程之探究 : 以韓國少女時代偶像團體為例 The qualitative study of consumer's experiential journey

799.  證券業合併案例研究

陳富美; Chen, Fumei ,  2008
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 賈昭南; Chia, Chao-nan 陳富美 Chen, Fumei 證券業合併案例研究 Case study of security firms 證券業;合併;績效分析;Security Firm;Merger;performance

800.  臺灣高速鐵路站區聯外大眾運輸之探討

張瑞娟; Chang, Jui-Chuan ,  2012
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士在職專班 何煖軒; 蘇志偉; Su, Chi-wei 張瑞娟 Chang, Jui-Chuan 臺灣高速鐵路站區聯外大眾運輸之探討 Study on the transit service of Taiwan high speed rail station area 台灣

801.  銀行業顧客服務品質滿意度之研究—以大臺北地區為例

王美玲; Wang, Mei-ling ,  2008
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 黃志文; Huang, Chih-wen; 林光賢; Lin, Kuang-hsien 王美玲 Wang, Mei-ling 銀行業顧客服務品質滿意度之研究—以大臺北地區為例 A study of customer satisfaction of bank

802.  國際精品女性消費群之顧客價值與購買行為之研究

魏邦寧; Wei, Pang-Ning ,  2011
[Graduate Institute & Department of International Business] Thesis
買行為和購後評估是有顯著差異的。 In recent years, many international luxury brands entered Asia and Taiwan markets and came on the international map because

803.  大學生理財認知與理財行為之研究

李家興; Li, Chia-Hsing ,  2012
[Graduate Institute & Department of International Business] Thesis
報酬率及不含金融機構存款與保險之其他投資）而有顯著差異。 本篇研究結果可提供學校教育輔導、銀行業者之參考依據。 Currently, Taiwan is expected to face the aging society phenomenon, college students need more

804.  金融機構整併, 國際市場規模與銀行報酬 : 以H銀行為例

李明芳; Lee, Ming-Fang ,  2016
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士在職專班 林志鴻; 賴錦璋; Lin, Jyh-Horng; Lai, Chin-Chang 李明芳 Lee, Ming-Fang 金融機構整併, 國際市場規模與銀行報酬 : 以H銀行為例 A study on mergers and acquisitions

805.  後ECFA時期外資銀行在臺灣經營策略之研究 : 以渣打銀行為例

蘇麗方; Su, Li-Fang ,  2011
[Graduate Institute & Department of International Business] Thesis
. Discussing Taiwan market to its Chinese area layout important strategy according to the entire group''s view. This study discovers Standard

806.  廣告模特兒笑容、服務業類型與廣告訴求對廣告效果之影響

詹珮宜; Chan, Pei-i ,  2008
[Graduate Institute & Department of International Business] Thesis
intangibility. This study explores the potential effects of smile and advertising appeals in print media on advertising effectiveness (including attitude

807.  C2C電子交易與電子商務信任度之建立-以電子發票為媒介

王海龍; Wang, Hai-lung ,  2008
[Graduate Institute & Department of International Business] Thesis
behavior, transaction process, the market mechanism and so on. Also study of the safety of transactions for more than authentication, electronic

808.  積體電路產品品質 : 顧客滿意度與通路策略-以H公司為例

鍾雅晴; Chung, Ya-ching ,  2009
[Graduate Institute & Department of International Business] Thesis
質廠商」之企業使命。 This study concentrates on the current development of semiconductor channel in Taiwan which emphasis on business strategy formulation

809.  線上合購消費者生活型態對其消費行為影響之研究

蔡慧逸; Tsai, Hui-yi ,  2010
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 曾義明; Tseng, Yi-ming 蔡慧逸 Tsai, Hui-yi 線上合購消費者生活型態對其消費行為影響之研究 A study of online group-buying behavior and the influences of life

810.  臺北市生活型態與市場區隔之研究 : 以日盛銀行客戶為例

林瑜軒; Lin, Yu-Hsuan ,  2011
[Graduate Institute & Department of International Business] Thesis
計變數中的「性別」、「年齡」、「職業」，以及「個人平均月收入」等有關，表示三個市場區隔在這四項人口統計變數上的分佈有顯著差異，所以可依照不同市場區隔的人口變數特性，來制定行銷策略。 Upon Global international financial liberalization, Taiwan

811.  愛情態度, 生活型態和科技準備度對網路交友行為之研究

萬峻廷; Wan, Chun-Ting ,  2012
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士班 蔡政言; Tsai, Jeng-Yan 萬峻廷 Wan, Chun-Ting 愛情態度, 生活型態和科技準備度對網路交友行為之研究 A study of love attitude, lifestyle and technology readiness

812.  有機商品消費者之態度, 知覺行為控制, 主觀規範對購買意圖影響之研究 : 以TPB模式進行探討

張惠娟; Chang, Hui-Chuan ,  2012
[Graduate Institute & Department of International Business] Thesis
equation model. The results of the study are as follows: 1. As for purchasing the organic products in Taiwan, subjective norm does positive

813.  以層級分析法分析台灣高鐵之未來營運策略

劉淑華; Liu, Shu-Hua ,  2014
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 鮑世亨; Pao, Shih-Heng 劉淑華 Liu, Shu-Hua 以層級分析法分析台灣高鐵之未來營運策略 Analyzing the future business strategies of Taiwan High Speed Rail

814.  經營個人房貸授信業務對銀行利潤影響之研究 : 以C銀行為例

鄭秀芳; Cheng, Hsiu-Fung ,  2015
[Graduate Institute & Department of International Business] Thesis
of managing personal residential mortgage credit business on banks' profits : a case study on bank C 使命陳述;策略形成;銀行;個人房貸授信業務;Mission Statement;Strategy

815.  兩岸ERP市場經營之機會與挑戰 : 以I公司為例

王文珍; Wang, Wen-chen ,  2006
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 林江峰; Lin, Chiang-fang 王文珍 Wang, Wen-chen 兩岸ERP市場經營之機會與挑戰 : 以I公司為例 The opportunities and challenges of ERP business in Taiwan