731.  共同設計之顧客價值對購買意願之影響

邱瑋婷; Chiu, Wei-ting ,  2009
[Graduate Institute & Department of International Business] Thesis
同設計將會為企業帶來顧客知識，成為未來企業競爭力的來源。 The objective of this study is to explore the customer value created by both firms and customers from co-design process

732.  品牌元素設計與品牌概念之策略配適探討

洪倫裕; Hung, Lun-Yu ,  2012
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 黃哲盛; Huang, Je-sheng 洪倫裕 Hung, Lun-Yu 品牌元素設計與品牌概念之策略配適探討 An exploratory study of the strategic fit between brand elements design

733.  應用平衡計分卡於台灣筆記型電腦代工產業供應商績效評估模式

郭大瑜; Kuo, Ta-Yu ,  2015
[Graduate Institute & Department of International Business] Thesis
evaluation model on notebook computer ODM industry in Taiwan 平衡計分卡;決策實驗室分析法;筆記型電腦代工產業;Balanced Scorecard;DEMATEL;Notebook Computer ODM Industry 台灣是全球高科

734.  探討銀行放款之因素分析 : 以國泰世華銀行為例

施志強; Shih, Chih-Chiang ,  2015
[Graduate Institute & Department of International Business] Thesis
淡江大學國際行銷碩士在職專班 孫嘉祈 施志強 Shih, Chih-Chiang 探討銀行放款之因素分析 : 以國泰世華銀行為例 Exploring the critical factor of lending business : a case study of cathay united

735.  消費者個人特質與生活型態類型對商店屬性重視程度之研究 : 以臺北市電腦資訊通路賣場為例

黃州瑞; Huang, Chou-jui ,  2009
[Graduate Institute & Department of International Business] Thesis
. If consumer belongs to "the opinion leader", they simultaneously also have high request to "the convenience". This type of consumer prefers to study

736.  以賽局觀點分析臺灣中小企業銀行之競爭策略

黃翎珺; Huang, Ling-Chun ,  2014
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 蔡政言; Tsai, Jeng-Yan 黃翎珺 Huang, Ling-Chun 以賽局觀點分析臺灣中小企業銀行之競爭策略 Competitive strategy analysis of Taiwan Business Bank : a game

737.  探討台灣工業品牌伺服器廠商的營運策略

郭芳義; Kuo, Fang-Yi ,  2016
[Graduate Institute & Department of International Business] Thesis
. This study through collected literature to understand the market profile of Taiwan server supplier and what is Industrial brand, then use expert interview

738.  傳統電子業之研發策略 : 以U公司之軟硬結合板結合HDI技術為例

曾經貿; Tseng, Cheng-Mao ,  2012
[Graduate Institute & Department of International Business] Thesis
industry : a case study on rigid-flex board with HDI at U company HDI;印刷電路板;軟硬結合板;策略形成;Printed Circuit Board;Rigid-Flex Boards;Strategy Formulation 近年來由於消

739.  從金融科技探討台灣信用卡市場未來發展 : 以T銀行為例

王居正; Wang, Chu-Cheng ,  2017
[Graduate Institute & Department of International Business] Thesis
淡江大學國際行銷碩士在職專班 張勝雄; Chang, Sheng-Hsiung 王居正 Wang, Chu-Cheng 從金融科技探討台灣信用卡市場未來發展 : 以T銀行為例 A study on the future development of Taiwan' s credit card

740.  隱私風險、主觀規範對於行動購物使用意圖之影響 : 以信任、態度為中介變數

張惠珊; Chang, Hui-Shan ,  2015
[Graduate Institute & Department of International Business] Thesis
the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study,” Journal of Marketing, Vol.69(4), pp.133-152. Bauer, R. A. (1960

741.  臺灣地區信用卡收單機構動態貨幣轉換業務策略之探討 : 以A公司為例

陳靜怡; Chen, Ching-Yi ,  2012
[Graduate Institute & Department of International Business] Thesis
for acquiring banks in Taiwan : a case study of company A 台灣地區信用卡收單機構動態貨幣轉換業務策略之探討 : 以A公司為例 收單機構;動態貨幣轉換;使命陳述;競爭策略形成要素;Acquiring Bank;Dynamic Currency Conversion

742.  NFC信用卡便利性與可行性之研究

廖憶君; Liao, Yi-jiun ,  2016
[Graduate Institute & Department of International Business] Thesis
淡江大學國際行銷碩士在職專班 曾義明; Tseng, Yi-Ming 廖憶君 Liao, Yi-jiun NFC信用卡便利性與可行性之研究 Study NFC credit card convenience and feasibility of NFC 信用卡;NFC credit card 科

743.  兩岸矽晶圓通路產業競爭策略研究 : 以A公司為例

羅辛耕; Lo, Hsin-Keng ,  2017
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士在職專班 林江峰; Lin, Jiang-Feng 羅辛耕 Lo, Hsin-Keng 兩岸矽晶圓通路產業競爭策略研究 : 以A公司為例 The study of silicon wafer distributor competitive strategy

744.  合庫金控成立後合作金庫銀行的服務品質, 企業形象與顧客滿意度之研究

林宜穎; Lin, I-Yin ,  2012
[Graduate Institute & Department of International Business] Thesis
and internationalization, and Taiwan is facing the impact of international financial crisis, resulting in excessive competition among the inter-bank, the central bank

745.  行動通訊產業競爭策略之研究 : 以A公司為例

房毓美; Fang, Yu-Mei ,  2014
[Graduate Institute & Department of International Business] Thesis
communication industry of Taiwan. The purpose of this study is trying to summery the advantages based on analysis data of the case company and to bring

746.  中國大陸住宅調控政策之研究

張有存; Chang, Yu-Tsun ,  2011
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 林宜男 張有存 Chang, Yu-Tsun 中國大陸住宅調控政策之研究 A study on the housing regulation policy in Mainland China 住宅市場;市場供需;市場失靈;調控政策;housing market

747.  企業形象、產品形象及品牌形象交互關係之研究 : 以「台灣高鐵公司」為例

黃雅鳳; Huang, Ya-feng ,  2006
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 洪英正; Hung, Ying-cheng 黃雅鳳 Huang, Ya-feng 企業形象、產品形象及品牌形象交互關係之研究 : 以「台灣高鐵公司」為例 A study on the interaction relationships among corporate

748.  百貨公司保養品促銷方式對消費者購買意圖之影響

林孟蒨; Lin, Meng-Chien ,  2012
[Graduate Institute & Department of International Business] Thesis
易受到促銷活動的誘惑而產生衝動性購買意圖；價格促銷及折扣幅度愈大時，對於大部份的消費者具有較大吸引力，但無論是價格/非價格促銷、中度/高度折扣幅度，消費者的購買意圖都傾向會想預先規劃。 As the socio-economic development and improvement

749.  證券金融事業經營交割款項融資業務之探討 : 以G公司為例

江貞寬; Chiang, Chen-kuang ,  2010
[Graduate Institute & Department of International Business] Thesis
engaged by securities finance enterprises : a case study on company G 證券金融公司;交割款項融資;競爭策略形成要素;Securities Finance Enterprises;Settlement Financing Businesses

750.  以賽局觀點分析臺灣中小企業銀行數位金融之競爭策略

林宗輝; Lin, Tsung-Hui ,  2016
[Graduate Institute & Department of International Business] Thesis
淡江大學國際行銷碩士在職專班 蔡政言; Tsai, Jeng-Yen 林宗輝 Lin, Tsung-Hui 以賽局觀點分析臺灣中小企業銀行數位金融之競爭策略 Apply fintech to business strategy for Taiwan's commercial bank

751.  地方傳統產業「創新經營」之研究

林莉娟; Lin, Li-chuan ,  2008
[Graduate Institute & Department of International Business] Thesis
contributes to improving national economic development but also contribute to developing cultural characteristics of Taiwan, but under the impact

752.  網路壅塞下探討雙占的網路業者在頻寬與加值服務的策略

高偉傑; Kao, Wei-Chieh ,  2011
[Graduate Institute & Department of International Business] Thesis
to discuss the economic point of view there is “network congestion” and “network externality” under the For net work service provides

753.  大臺北地區連鎖書店之店內氣氛, 服務品質與品牌形象對購買意願之影響

劉筠芃; Liu, Chun-Peng ,  2012
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士班 何怡芳 劉筠芃 Liu, Chun-Peng 大臺北地區連鎖書店之店內氣氛, 服務品質與品牌形象對購買意願之影響 A study of the relationships among store atmosphere, service quality, brand

754.  懷舊/非懷舊廣告在不同產品涉入下廣告效果之研究 : 以懷舊傾向做為干擾變數

曾威智; Tseng, Wei-chih ,  2006
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士班 張俊惠; Chang, Chun-hui 曾威智 Tseng, Wei-chih 懷舊/非懷舊廣告在不同產品涉入下廣告效果之研究 : 以懷舊傾向做為干擾變數 A study of the nostalgic/non-nostalgic ad

755.  A study of impact on store atmosphere to customer emotions, customer satisfaction, and behavioral intention : a case study of Eslite Xinyi store

陳雅婷; Chan, Nga-Teng ,  2013
[Graduate Institute & Department of International Business] Thesis
schools over one school year: A controlled study. International Journal of Biosocial Research, 6, 38-43. 109. Yalch, R. F., & Spangenberg E. (1988