441.  製造來源國效應對汽車產品之知覺品質, 產品態度與購買意圖影響之研究 : 以消費者本國中心主義為干擾變數

林葵伶; Lin, Kuei-Ling ,  2012
[Graduate Institute & Department of International Business] Thesis
為中國大陸的情況下，消費者本國中心主義對知覺品質、產品態度及購買意圖三者的關係具有顯著的干擾差異。對於高消費者本國中心主義傾向族群而言，知覺品質對購買意圖的影響遠大於產品態度。 The purpose of this study is to explore the differences

442.  知覺價值對行動購物使用意圖影響之研究

巫瑋倩; Wu, Wei-Chien ,  2015
[Graduate Institute & Department of International Business] Thesis
. (2011). An Empirical Investigation of Mobile Banking Adoption: The Effect of Innovation Attributes and Knowledge-based Trust. International Journal

443.  臺灣轎型汽車產業消費者忠誠行為之研究 — 以承諾為中介變數

陳欣怡; Chen, Hsin-yi ,  2008
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 張俊惠; Chang, Chun-hui 陳欣怡 Chen, Hsin-yi 臺灣轎型汽車產業消費者忠誠行為之研究 — 以承諾為中介變數 A study of consumer loyalty behavior in Taiwan automobile

444.  商業銀行承作中小企業信用保證基金業務之探討 : 以臺灣地區S銀行為例

王麒凱; Kai, Wang-Chi ,  2011
[Graduate Institute & Department of International Business] Thesis
: S banks of Taiwan area case study 商業銀行;使命陳述;策略形成;中小企業信用保證基金;Commercial Banks;Mission Statement;Strategy formation;SME credit guarantee fund 台灣在1991年開放

445.  我國銀行業行動支付現況及發展之研究 : 以H銀行為例

唐瑋沂; Tang, Wei-Yi ,  2015
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士在職專班 林江峰 唐瑋沂 Tang, Wei-Yi 我國銀行業行動支付現況及發展之研究 : 以H銀行為例 A study of mobile payment and its development in Taiwan’s banking industry

446.  航空產業競爭策略之研究 : 以長榮航空為例

陳靜玗; Chen, Jing-Yu ,  2013
[Graduate Institute & Department of International Business] Thesis
airlines Development of profitability and capital structure year 2000-2008，Jonkoping International Business School. 17. Bronder,C. and Prital,R.(1992

447.  臺灣跨國物流公司其中國大陸分支機構管理文化研究 : 以T公司為例

何兆欽; Ho, Chao-Chin ,  2016
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士在職專班 曾義明; Tseng, Yi-Ming 何兆欽 Ho, Chao-Chin 臺灣跨國物流公司其中國大陸分支機構管理文化研究 : 以T公司為例 Research on the management culture for Taiwan's

448.  企業規模、議價能力與銀行短期授信利率決策之研究 : 以C銀行為例

鄭明益; Cheng, Ming-Yi ,  2014
[Graduate Institute & Department of International Business] Thesis
, after the external environment, resources and limitations owned, this study suggests that C Bank in Taiwan enterprises to become eligible for the credit

449.  價格促銷頻率及深度對消費者行為影響之研究

許育豪; Hsu, Yu-Hao ,  2013
[Graduate Institute & Department of International Business] Thesis
, C. (1983), “Perceived Risk and Risk Relievers：An empirical investigation”,Journal of Economic Psychology ,3(1):19-38. Della, B.J., K. Albert, B

450.  中國大陸臺資銀行擴張企業金融業務策略之分析 : 以H銀行在深圳地區為例

邱致芬; Chiu, Chih-Fen ,  2011
[Graduate Institute & Department of International Business] Thesis
the business of corporation finance in China : a case study on H bank in ShenZhen 中國大陸;臺資銀行;深圳;企業金融;使命陳述;策略形成;China;Taiwanese Bank;Shenzhen

451.  中國大陸市場企業金融擴張業務競爭策略之探討 : 以台灣地區H銀行為例

吳啟銘; Wu, Chi-Ming ,  2013
[Graduate Institute & Department of International Business] Thesis
the business of corporation finance in China : a case study of bank H from Taiwan 中國大陸;台資銀行;深圳;企業金融;使命陳述;策略形成;Mainland China;Taiwanese Bank;Shenzhen

452.  國產冰箱消費者購買決策之研究

廖芳慕; Liao, Fang-Mu ,  2013
[Graduate Institute & Department of International Business] Thesis
、消費者的購買決策會因不同「性別」、「年齡」、「家庭平均月收入」而 有所差異。 Since Taiwan joined World Trade Organization (WTO for short) in 2002 and signed Economic Cooperation

453.  品牌授權與代理之經營策略分析 : 以臺灣地區A公司之卡通品牌為例

林乙安; Lin, Yi-An ,  2013
[Graduate Institute & Department of International Business] Thesis
) World Economic Outlook, International Monetary Fund. Jauch, L. R., and W. F. Glueck (1987) Strategic management and business policy, New York: McGraw

454.  台北市殼牌機油顧客滿意度之研究

張志鴻; Chang, Chih-hong ,  2007
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 黃志文; Huang, Chih-wen 張志鴻 Chang, Chih-hong 台北市殼牌機油顧客滿意度之研究 A study of customer satisfaction of shell motor oil in Taipei city 臺

455.  台灣光電產業聯盟夥伴關係品質之研究-KMV Model觀點

江麗珍; Chiang, Li-chen ,  2005
[Graduate Institute & Department of International Business] Thesis
of alliance partnership in opto-electronic industry of Taiwan - the KMV model perspective 隨著台灣光電產業發展日趨成熟，面對強大的市場競爭，迫使廠商必需思考如何在競爭者環伺中求得生存並維持其長期競爭優勢。然而，廠商礙

456.  消費者品牌偏好下研發廠商與代工廠商之行為決策模型

李駿忠; Li, Chun-chung ,  2006
[Graduate Institute & Department of International Business] Thesis
Leaders,” International Economic Review, 40(3), 745-766. U0002-1107200609505400 https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/31869

457.  和諧企業構建和諧社會的實踐與探討

黃中宇; Huang, Jhong-yu ,  2016
[Graduate Institute & Department of International Business] Thesis
success: An empirical study. Journal of Business Ethics, 69(1) 95-109. 24. Meyer, J. P., Herscovitch, L., (2001). Commitment in the workplace toward

458.  知覺風險、知覺品質對購買意願之關係研究 : 以好市多自有品牌為實證

潘聖元; Pan, Shen-Yuan ,  2012
[Graduate Institute & Department of International Business] Thesis
significant inroads into retail industry and influenced consumers’ purchase behaviors. The purpose of this study is to investigate the consumer’s purchase

459.  消費者產品知識對於智慧型手機購買決策與購後滿意度之關聯研究 : 以iPhone和HTC為例

林國豐; Lin, Kuo-Feng ,  2011
[Graduate Institute & Department of International Business] Thesis
Behavior,” Journal of Consumer Research, Vol.12（June）, pp.1-16. Cardozo, R.N., (1965) “An Experimental Study of Customer Effort, Expectation

460.  台灣及日本產品類別與顧客價值之比較研究

黃美絨; Huang, Mei-rong ,  2006
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 黃志文; Huang, Chih-wen 黃美絨 Huang, Mei-rong 台灣及日本產品類別與顧客價值之比較研究 The comparative study of the products category attributes

461.  國內商業銀行財務績效之關鍵因素分析

郭祐妏; Kuo, Yu-Wen ,  2011
[Graduate Institute & Department of International Business] Thesis
迴歸之分析結果差異性不大外，其餘三大類變數之分析結果和當期迴歸分析結果相比，則具有明顯的差異。 In recent years, the bank compared to other Asian countries, as Taiwan''s domestic banking markets

462.  論我國銀行業對利害關係人授信所產生之非常規交易問題

王逸傑; Wang, I-chieh ,  2008
[Graduate Institute & Department of International Business] Thesis
. L.REV. 393, 401（2003）. （二）期刊 1.“BIS International Convergence of Capital Measurement and Capital Standards ”–A Revised Framework, June 2004, paragraph

463.  後ECFA時期臺灣銀行業內部控制之策略研究 : 以F銀行為例

汪偉嘉; Wong, Wei-Chia ,  2011
[Graduate Institute & Department of International Business] Thesis
in Taiwan in Post-ECFA era : a case study of F bank 內部控制;公司治理;Internal Control;corporate governance;MOU;ECFA 我國銀行業在經濟發展的過程當中佔有極重要的地位，具有吸收存款、創造信用等功能，由於其龐大

464.  中國白酒市場進入策略之研究 : 以T公司為例

毛麗菁; Mao, Li-Ching ,  2013
[Graduate Institute & Department of International Business] Thesis
of product lines. That China is reinforcing the economic cooperation with neighboring countries brings promising potential to the economy of Taiwan. Even

465.  海峽兩岸服務貿易協議與臺資銀行中國大陸市場經營策略之研究 : 以H銀行為例

趙元碩; Chao, Yuan-Shuo ,  2014
[Graduate Institute & Department of International Business] Thesis
應變、配合政策開放加速佈局、強化培育金融專業人才並規劃以子行型態永續經營中國市場，才能創造最大利益。 The CSSTA, a follow-up treaty to the 2010 Economic Cooperation Framework Agreement, is signed