401.  應用分享經濟實現城市行銷的可行性分析 : 以首爾市為例

吳佳凌; Wu, Chia-Ling ,  2016
[Graduate Institute & Department of International Business] Thesis
. This study suggests that our government should face sharing economy has become the trend of economic development and its economic benefits. We should step

402.  臺灣銀行業在上海承作中小企業放款之競爭策略形成 : 以T銀行為例

謝佩容; Shieh, Pei-Rung ,  2013
[Graduate Institute & Department of International Business] Thesis
第一」的使命。 Since Taiwan signed the Economic Cooperation Framework Agreement (ECFA) in 2010, all local banks have been active in extending their services

403.  我國銀行信用卡行銷策略之研究 : 以F銀行為例

梁宗慈; Liang, Tzu-Tsung ,  2015
[Graduate Institute & Department of International Business] Thesis
marketing as reference for other banks in Taiwan. According to findings of the study, the credit card market of traditional marketing is shrinking

404.  台灣地區量販店策略形成對採購人員執行力之研究 : 以C公司為例

黃瓊慧; Huang, Chiung-hui ,  2006
[Graduate Institute & Department of International Business] Thesis
formulation for hypermarket in Taiwan to purchasing executive power : a case study on company c 臺灣地區量販店策略形成對採購人員執行力之研究 : 以C公司為例 使命陳述;策略形成要素;執行力

405.  綠色價值對有機商品購買行為影響之研究

王宣惠; Wang, Shiuan-Huei ,  2012
[Graduate Institute & Department of International Business] Thesis
, Vol.64, No.4, 65-81 Chang, T. Z. and A. R. Wildt (1994),“ Price, Product Information and Purchase Intention: an Empirical Study,＂ Journal of the Academy

406.  行動購物使用意圖影響之研究 : 技術接受模型觀點

蘇慧芳; Su, Hui-Fang ,  2015
[Graduate Institute & Department of International Business] Thesis
淡江大學國際企業學系碩士在職專班 張俊惠 蘇慧芳 Su, Hui-Fang 行動購物使用意圖影響之研究 : 技術接受模型觀點 A study of the influencing the using intention of mobile shopping : the TAM model

407.  醫療器材產業通路策略之研究 : 以M公司為例

蘇凱萱; Su, Kai-Hsuan ,  2016
[Graduate Institute & Department of International Business] Thesis
. This focuses on analyzing the similarities and differences between the above-mentioned channels, and the proposed recommendations. This study, based

408.  信任與轉換成本在工業購買者選擇供應商時所扮演的角色

蕭淑鈴; Hsiao, Shu-ling ,  2006
[Graduate Institute & Department of International Business] Thesis
Strategy: An Empirical Test of the Role of Trust in Economic Exchange,” Strategic Management Journal, 16(5), 373-92. Zajac, Edward J. and Cyrus P. Olsen

409.  服務品質、關係品質、交易成本對於顧客滿意度與顧客忠誠度的影響-以中國移動通信為例

簡國華; Chien, Kuo-hua ,  2005
[Graduate Institute & Department of International Business] Thesis
quality, trading cost on customer satisfaction and customer loyalty-an empirical study on China mobile corporation 隨著資訊時代的來臨，電信產業勢必成為一個明星產業，行動電話、網際網路、寬頻

410.  價格折扣與限制性促銷對知覺品質和購買意願之影響

朱冠宇; Chu, Guan-Yu ,  2012
[Graduate Institute & Department of International Business] Thesis
are similar, it is not sure whether their effects are the same. In order to discuss this topic, this study specifically chooses two promotional types-- “fifty

411.  利他、利己綠色廣告訴求對廣告效果之研究 : 以環境知識為干擾變數

吳淑玉; Wu, Shu-yu ,  2010
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 張俊惠 吳淑玉 Wu, Shu-yu 利他、利己綠色廣告訴求對廣告效果之研究 : 以環境知識為干擾變數 Study of effectiveness of altruism / self-interest green ad appeal : moderating

412.  自有品牌與促銷方式交互效果之研究

李瑞雪; Lee, Jui Hsueh ,  2012
[Graduate Institute & Department of International Business] Thesis
, and Purchase Intention: An empirical Study.” Journal of the Academy of Marketing Science, Volume 22, Number 1, pp.16-27 11. Davidson, J. H. (1987

413.  運用群眾募資贊助慈善公益之廣告訴求關鍵詞語分析

魏菱; Wei, Ling ,  2016
[Graduate Institute & Department of International Business] Thesis
, rapid and successful development, statistics from 2012, Taiwan has more than sixteen hundred Crowdfunding projects, but different at home and abroad

414.  新產品的品牌因素、促銷頻率認知、使用者經驗與品牌依附、購買意願關係之研究 : 以Apple iPhone5為例

張溱雯; Chang, Chen-Wen ,  2013
[Graduate Institute & Department of International Business] Thesis
. workshop Towards a UX Manifesto. 39.Holak, Susan L.,(1988), “Determinants of Innovative Durables Adoption an Empirical Study With Implications for Early

415.  台灣中小企業行銷暨競合策略分析 : 以聯合展覽主辦為例

江柏珊; Chiang, Po-Shan ,  2014
[Graduate Institute & Department of International Business] Thesis
force of Taiwan''s economic miracle, is an important part of our country development. The Taiwan''s SMEs has been also the industry characteristics

416.  臺灣證券業因應ECFA內控策略之研究 : 以元大證券為例

劉子菡; Liu, Tzu-Han ,  2011
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 林江峰 劉子菡 Liu, Tzu-Han 臺灣證券業因應ECFA內控策略之研究 : 以元大證券為例 Study of Taiwan securities business for building internal control system responding

417.  G品牌在臺灣美容沙龍的營運策略

顧倩虹; Ku, Chien-hung ,  2009
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 林江峰; Lin, Chiang-fang 顧倩虹 Ku, Chien-hung G品牌在臺灣美容沙龍的營運策略 Operational strategy of cosmetics for G brand in Taiwan's beauty salons 美容沙龍

418.  從計畫行為理論解析消費者對於符合道德時尚服飾之購買意圖

黃允薔; Huang, Yun-Chiang ,  2016
[Graduate Institute & Department of International Business] Thesis
purchasing behavior： A cross-cultural study on American and Chinese consumers. Journal of International Consumer Marketing, 14(2-3), 9-40. Chang, M. K

419.  行動電話電子代工服務業之競爭優勢分析 : 以F公司為例

陳宜君; Chen, Yi-jiun ,  2009
[Graduate Institute & Department of International Business] Thesis
manufacturing service : a case study of F corporation 行動電話;手機;EMS;競爭策略;Mobile Phone;Competitive Strategy;EMS 隨著行動通訊產業的發展，台灣資通大廠相繼投入毛利較高的行動通訊產品市場，憑藉著彈性、速度

420.  行銷溝通對滿意度與忠誠度的影響 : 以資訊網路零售商為例

侯雅丰; Hou, Ya-feng ,  2009
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 曾義明; Tseng, Yi-ming 侯雅丰 Hou, Ya-feng 行銷溝通對滿意度與忠誠度的影響 : 以資訊網路零售商為例 Study of the influence of marketing communication on satisfaction

421.  我國長期利率與匯率之關係

李筱鈞; Lee, Shiao-Chun ,  2017
[Graduate Institute & Department of International Business] Thesis
。 This study aims to explore the relationship between Taiwan’s long-term interest rates and exchange rates, and whether there is a predictability

422.  網路相容性與價格競爭

鄧雅如; Teng, Ya-Ju ,  2011
[Graduate Institute & Department of International Business] Thesis
Journal of Political Economy, 12,09-330. Chou, C.H., and D.Wu (2002)“Compatibility Choices and Network Product Markets,”Taiwan Economic Review, 30, 2

423.  WCO SAFE架構下跨境貨物的監控與追蹤管理

湯東樺; Tung, Dong-Hua ,  2013
[Graduate Institute & Department of International Business] Thesis
the importance of the import/export trade to Taiwan’s economic, and why Taiwan cannot be outside in the development of the international community

424.  臺灣休旅車市場顧客價值與忠誠行為關係之研究 : 以信任為中介變數

羅迎蓁; Lo, Ying-chen ,  2008
[Graduate Institute & Department of International Business] Thesis
. Z. and Wildt, A. R. (1994), “Price, Product Information, and Purchase Intention: An Empirical Study,” Journal of the Academy of Marketing Science, 22

425.  臺灣地區公營行庫擴張美國市場之策略分析 : 以L銀行為例

周慧樺; Chou, Hui-Hua ,  2013
[Graduate Institute & Department of International Business] Thesis
funds to support innovative industries and SME policies as a case study on Bank L of the strategic analysis of state-owned Banks in taiwan extending