1026.  以賽局分析台灣類比電源管理IC設計產業競爭策略 : 以R公司為例

蔡蕎安; Tsai, Chiao-An ,  2014
[Graduate Institute & Department of International Business] Thesis
. This study analyzes the current Taiwanese IC Design industry as well as a case of company R by using PARTS theory and summarizes their sources of competitive

1027.  企業ERP系統升級轉換決策流程之探究

夏珮玲; Hsia, Pei-Ling ,  2014
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 黃哲盛 夏珮玲 Hsia, Pei-Ling 企業ERP系統升級轉換決策流程之探究 The study of business operation integration from ERP system upgrade ERP;企業資源規劃;系統升級

1028.  以科技接受模式探討穿戴式裝置消費者行為之研究

黃渝敏; Huang, Yu-Min ,  2016
[Graduate Institute & Department of International Business] Thesis
淡江大學國際行銷碩士在職專班 曾義明 黃渝敏 Huang, Yu-Min 以科技接受模式探討穿戴式裝置消費者行為之研究 The study of the user behavior for wearable device with IDT theory 創新擴散理論;科技接受模式;穿戴式電子;物

1029.  探討影響大學技術移轉關鍵之因素

張嘉慧; Jhang, Jia-Hui ,  2015
[Graduate Institute & Department of International Business] Thesis
of universities to be promoted and be make effective use of, but also reduce waste of research resources. By the results of the study, we find that the main

1030.  服務便利性對服務滿意評價影響之研究 : 以量販店為例

高莉智; Kao, Li-chih ,  2005
[Graduate Institute & Department of International Business] Thesis
,” International Journal of Service Industry Management, 7(4), pp.27-42. Harrell, G. D., M. D. Hutt and J. C. Anderson (1980), “Path Analysis of Buyer Behavior

1031.  體驗行銷對女性消費者運動服飾品牌態度的影響研究分析

杜宗原; Tu, Tsung-yuan ,  2007
[Graduate Institute & Department of International Business] Thesis
for the Study of Brand Preference,”Journal of Consumer Research，Vol.9，Feb.1972，p.93-96. 5.Beil,A.(1992).How Brand Image Drives Brand Equity. Journal

1032.  廣告訴求及訊息框架對廣告效果影響-以環保習慣為干擾變項

周梅菁; Chou, Mei-chin ,  2010
[Graduate Institute & Department of International Business] Thesis
. Before general linear model test is used, firstly, this study used principal factor analysis to simplify the data. Reliability test was then applied

1033.  有機農產品市場區隔之研究

陳如琪; Chen, Ju-chi ,  2010
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 黃志文 陳如琪 Chen, Ju-chi 有機農產品市場區隔之研究 A study of market segmentation of organic agriculture products 生活型態;市場區隔;有機農產品;Organic Agriculture

1034.  虛擬社群口碑傳遞之研究 : 以LINEQ為例

楊淨淨; Yang, ChingChing ,  2015
[Graduate Institute & Department of International Business] Thesis
淡江大學國際行銷碩士在職專班 蔡政言; Tsai, Jang-Yan 楊淨淨 Yang, ChingChing 虛擬社群口碑傳遞之研究 : 以LINEQ為例 A study of the effect of word of mouth (WOM) on social media

1035.  如何運用網路關鍵字搜尋協助政府政策推廣與績效衡量

許媁涵; Hsu, Wei-Han ,  2015
[Graduate Institute & Department of International Business] Thesis
. In this study, it uses the exposure and attention as standards, in the perception phase of the Effect of Integrated Marketing Communication model

1036.  以攝影美學觀點探討品牌概念的視覺詮釋

李明洸; Lee, Ming-Kuang ,  2015
[Graduate Institute & Department of International Business] Thesis
)，https://www.facebook.com/volvofans ，搜尋日期:2015/02/01。 英文部分 Albers-Miller, N.D. and Stafford, M.R. (1999)., “An International Analysis of Emotional