1001.  建構收銀機環境下電子發票系統應用之研究

萬年元; Wan, Nien-yuan ,  2008
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 林光賢; Lin, Kuang-hsien 萬年元 Wan, Nien-yuan 建構收銀機環境下電子發票系統應用之研究 A study of implementing an electronic invoice application system

1002.  口味偏好、購買涉入程度與消費者購物傾向之關聯性探討

李筱瑩; Li, Shiao-ying ,  2007
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士班 黃志文; Huang, Chih-wen 李筱瑩 Li, Shiao-ying 口味偏好、購買涉入程度與消費者購物傾向之關聯性探討 The study of relationships among the taste preference, purchase

1003.  非營利組織與營利組織間形象一致性對品牌聯盟成效影響之研究

許文馨; Sheu, Wen-shing ,  2006
[Graduate Institute & Department of International Business] Thesis
Til and Gabor Hegyesi, 1996, "Education and Training in Nonprofit Management: An International Study." Conference Paper presented to the Second

1004.  理性與感性綠色廣告訴求對廣告效果之研究 : 以環境知識為干擾變數

任素慧; Jen, Su-hui ,  2010
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 張俊惠; Chang, Chun-hui 任素慧 Jen, Su-hui 理性與感性綠色廣告訴求對廣告效果之研究 : 以環境知識為干擾變數 A study of effectiveness of rational and emotional green ad

1005.  名人品牌塑造歷程之探究 : 以林書豪林來瘋熱潮為例

陳禹諭; Chen, Yu-Yu ,  2012
[Graduate Institute & Department of International Business] Thesis
淡江大學國際商學碩士在職專班 黃哲盛; Huang, Je-sheng 陳禹諭 Chen, Yu-Yu 名人品牌塑造歷程之探究 : 以林書豪林來瘋熱潮為例 An exploraty study of human brand building process : the case

1006.  退貨策略在供應鏈間存在競爭時之通路協調效果

蔡孟桓; Tsai, Meng-Huan ,  2013
[Graduate Institute & Department of International Business] Thesis
factors all together lead to keener competition and make return policies become even more important. The study assumes that the supply chain consists

1007.  行動口碑與消費者App下載意圖之關係

梁欣芸; Liang, Hsin-Yun ,  2014
[Graduate Institute & Department of International Business] Thesis
on Technology Acceptance Model, this study aims to discuss whether MobileWord-of-Mouth(mWOM) would influence consumer’s perceived usefulness, and perceived

1008.  美國、日本產品類別與顧客價值比較研究

楊政儒; Yang, Cheng-ju ,  2006
[Graduate Institute & Department of International Business] Thesis
淡江大學國際貿易學系國際企業學碩士在職專班 黃志文; Huang, Chih-wen; 蔡政言; Tsai, Jeng-yan 楊政儒 Yang, Cheng-ju 美國、日本產品類別與顧客價值比較研究 Study of the products category attributes

1009.  口碑傳播應用於即時通訊系統接受程度之研究 : 以MSN使用者為例

孫昊; Sun, Hao ,  2009
[Graduate Institute & Department of International Business] Thesis
rate 92.2% among the Instant Messaging software. This study aim to investigate factors affects “MSN Status Advertisement accepting intention

1010.  大台北地區青年消費者(25-35歲)對財經雜誌之消費行為與可應用行銷策略之研究

林芳燕; Lin, Fang-yen ,  2006
[Graduate Institute & Department of International Business] Thesis
. In this study we want to know the change and the demand of these younger readers. If we can understand the behavior of business magazine consumers, we