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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/51947

    Title: 金融海嘯後保誠人壽經營策略的個案分析
    Other Titles: A case study of PCA life assurance (Taiwan) company’s business strategy after financial crisis
    Authors: 熊珊琪;Hsiung, San-chi
    Contributors: 淡江大學管理科學研究所企業經營碩士在職專班
    倪衍森;Ni, Yen-sen
    Keywords: 國際財務報導準則;利差損;混沌管理機制;IFRS;The Spread Damages;Chaotics Management System
    Date: 2010
    Issue Date: 2010-09-23 16:17:10 (UTC+8)
    Abstract: 全球經濟正邁入一個動盪的新時代,商業環境的瞬息萬變,帶來前所未見的全球化衝擊,所有的企業都必須與可以計算的風險和難以估量的不確定性共生,企業需要建立一套預警系統,創造一個能夠快速因應經濟動盪的管理架構與機制來因應變化,做出更佳的決策,把握機會,迅速崛起。
    The global economy is stepping into an instable age, in which the business environment is changing so rapidly that brings the unprecedented global impact. All enterprises also have to be bound symbiotically with the calculable risk and immeasurable uncertainty. By establishing an early warning system, enterprises are able to create a management framework and mechanism to react to the unstable economy and rise quickly by making the better business decisions and sizing the opportunities.
    The purpose of this study is to probe into the huge investment losses and serious impact that insurance business confront during the global financial crisis triggering by the U.S. subprime mortgage by the case study of PCA Life. How PCA Life combine the management methods of capital with the traditional risk to hedge on both sides of the balance sheet, and created a 10 billion cash benefit from the nominal zero-cash transactions.
    After adjusting its business model, PCA Life creates an innovative marketing model by using the competing strategy of focus market and revises the product strategy from the customer’s points of view. This is not only for the preparation of integrating with International Financial Reporting Standards but also developing the new business opportunities in this economic environment of chaotics.
    Appears in Collections:[管理科學學系暨研究所] 學位論文

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