關鍵字：台股文化、股價變動、因素分析、德菲法 Title of Thesis： Total Pages：67 Equity Culture & Stock Market Price in Taiwan Key word：Taiwan stock market culture、Share price variation、Factor analysis、Delphi Method Name of Institute ： Executive Master''s Program of Business Administration (EMBA) in Decision Making,Tamkang University Graduate Date：Jan.,2010 Degree Conferred：Master Name of student：Wen-Ching Cheng Advisor：Ching-Ting Tsai This research aims to explore about Taiwan stock market culture to the affection of share price variation. Adopting both Qualitative Method (Historical Inductive Method and Delphi Method) and Quantitative Method with questionnaire survey (Factor analysis as the major part for using Statistical Method ) to be the research method. There are three main points from this research can be summarized as below: The definition and the characteristic for Taiwan stock market culture are as the following: * Taiwan stock market culture indicated that the culture was formed with the development of Taiwan stock market through the past 50 years, it comes out Gradually, different from other country. * The so called Taiwan stock market culture includes the mutual historical memories, values, hypothesis, faith and custom etc. from the investors. * It was deeply infixed in all the investors’ mind and was reflected to their investing behavior directly, then composes a particular community culture in Taiwan stock market. Most investors highly agree to its uniqueness, and the big influence of share price caused by Taiwan stock market culture. The main content for various dimension of Taiwan stock market culture can be generalized by factor analysis. Some of the share price variation has the notable correlation with Taiwan stock market culture, and it was found from the variables of demographic statistics.
