The key technologies of the global electronics industry have long been monopolized by a few large manufacturers in developed countries; for this reason, IT products falling under major brands have been unable to meet the needs of new rising economies in terms of both price and function. Vast markets exist in these countries and regions;however, have been ignored by the mainstream markets, forcing local manufacturers to develop their own products in order to cater to the needs of local consumers. The successful development of White-Box mobile phones has proved this point. With the success of White-Box mobile phones, the imitation phenomenon has gradually spread to other 3C products, and manufacturers are eager to apply the developmental mode to NB, hoping to create more new business opportunities through disruptive innovation.
This study has probed into the competitive strategy and innovation displayed by the White-Box mobile phone industry, and discussed the challenges that the White-Box NB industry is facing with its development based on this developmental model, along with strategies that may help to overcome the bottleneck, in order to provide a reference for the industry. This study found that:
1.While the few large foreign manufacturers have monopolized the application of know-how and technology, it is believed that the local industry will certainly resist, and the rising of the imitation culture is a perfect reflection of this reaction;
2.Shanzhai is just a transitional phenomenon during the industrial development . If manufacturers are given support and guidance in the industrial chain, they will be able to switch from imitation to innovation, and finally establish their own brands.
3.The White-Box mobile phone phenomenon has launched a disruptive innovation business mode into the market.
4.The manufacturers of white-Box NB have failed to copy the successful developmental model of White-Box mobile phones, because mobile phone and NB differ in regard to product attributes, while Wintel lacks the power to change the present industrial chain for NB. It would be preferable for the manufacturers to adjust their strategies according to cost, market demand, quality and technology.