本研究在台灣紡織產業發展現況下，針對個案公司「研發高附加價值產品」的特定策略來進行深入探討，目的是希望在個案公司使命陳述下，進行其內部、產業及總體環境要素評估，分析出影響策略形成的重要環境優勢來形成最適競爭策略，並據以探討個案公司選擇特定策略的適當性，期望能提供一個分析模式予紡織相關產業做為其競爭策略診斷的參考。本研究採用探索性的個案分析法，透過國內外相關文獻探討與次級資料的搜集，經由本研究之探討，歸納結論如下： 一、在個案公司的使命陳述下，分別評估個案公司內部、產業及總體環境要素的重點來辨認出個案公司在三大環境中的優勢，歸納出其競爭策略形成要素圖，當個案公司綜合考量三大環境各要素重點時，將有助於其最適競爭策略形成，可做為該公司擬定競爭策略與修訂的參考。 二、在個案公司的使命陳述下，根據個案公司環境評估所形成的最適競爭策略必須藉由發展「研發」來加以實踐，所以其最適競爭策略與「研發高附加價值產品」的特定策略相契合。個案公司必須藉由「研發高附加價值產品」來提高獲利，進而達成企業使命，繼續維繫在產業的領導地位。 三、在個案公司特定策略執行上，建議「成立綠色研發團隊」來專責環保科技研發，並「持續增加研發經費」來強化研發能力，維繫住國際品牌客戶，而在重視環保的趨勢下，「擴大投資綠色產業」來掌握環保商機，達成企業使命。 This study concentrates on the current development of textile industry in Taiwan with emphasis on R&D strategy of high value-added products so as to assess the internal and external environment factors analyzing the advantage and optimal competition strategy formulation through the mission statement of the target company; and thus summarizes the essential factors related to the business strategy formulation, thereby initiating business strategy and presenting the findings to the textile industry. This study is making use of the explosive case study method and has studied the related archives comprehensively, and collected secondary data extensively with findings as follows: 1.With the business mission statement, internal, industrial, and macro environment assessment factors are critical for business strategy. These environment factors also contribute to optimal competition strategy formulation and business strategy revision of reference. 2.With the business mission statement, the optimal competition strategy must be executed by developing R&D strategy. The target company must do R&D on high value-added products to improve profits and keep leading status within industry. 3.With the specific strategy execution, the target company can set up a green team to be in charge of developing R&D on environmental protection technology and continued increasing R&D expenses to intensify competition, keep close contact on international client and expand investment green industry to achieve business mission statement.
