本文以台灣普通重型機車產品為研究對象，實證研究出口商之價格加碼效果與市場定價效果。研究期間為1997至2007年間之年資料，針對期間內台灣出口普通重型機車產品總金額前十名之國家，分別依市場特性區分為國家別、高低價位別、市場穩定度以及市場規模四種實證模型。 台灣出口至各國有顯著不同的價格加碼效果，以歐洲地區最高，日本與越南最低；出口價格的市場定價效果隨市場規模不同，呈現顯著的正向關係。在國家別下，普通重型機車呈現出大幅度之降價行為，亦即台灣廠商重視市場佔有率的程度高於追求最大利潤。 This thesis empirically estimates the effect of exchange rate movement on the pricing behavior of the Taiwan made original heavy duty motorcycle. The export unit values to the ten largest motorcycle importing countries are the main focus. The annual data covering the 11 years period between 1997 and 2007 are chosen for the estimation. Estimations are carried out in accordance with the country specific, the high-and-low pricing area, the market size, and the stability of the associated markets. The estimated results show that there exist significant differences in price markup behavior among the ten exporting countries. The pricing to market effects are positive but varies in accordance with market sizes. The country specific analysis has shown significant price reducing behavior implying that Taiwanese firms are care more about their market shares than pursuing profit maximization.
