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    Title: 全球定位系統(GPS)天線製造商經營策略之研究 : 以”A”公司為例
    Other Titles: The study of GPS antenna manufacturer’s corporate strategy : case study of “A” company
    Authors: 許美晶;Hsu, Mei-chin
    Contributors: 淡江大學國際商學碩士在職專班
    鮑世亨;Pao, Shih-heng
    Keywords: GPS;GPS天線;天線製造商;競爭策略;GPS;GPS Antenna;Antenna Manufacturer;Competition Strategy
    Date: 2010
    Issue Date: 2010-09-23 15:52:30 (UTC+8)
    Abstract: 目前全球GPS相關應用產品市場日益拓展,使得電子產品內建GPS功能成為趨勢。本論文旨在探討分析GPS天線製造商目前在GPS產業內所面臨的競爭壓力與因素,並以個案公司之經營策略為主要研究方向。

    本文採個案分析法,主要藉由GPS產業的市場現況分析、五力分析、SWOT分析、一般性策略,對GPS天線製造商分析研究,以期研究所提出之建議可供個案A公司在執行經營決策時做為參考。

    研究結果:
    “A”公司可運用其核心研發技術
    (一) 開發具有獨特性及產品擴充性以期能達到產品高市占率之天線,降低市場競爭。
    (二) 將天線極小化,整合各種不同頻段之天線等方式,降低天線之物料成本,以達到產品最高利潤。
    (三) 開拓該公司所製造其他非GPS天線之產品,降低其以GPS天線為主要高利潤產品而GPS天線可能被取代之風險。
    (四) 積極開創發展中國家市場及客戶,同時維持目前已呈飽和之歐美市場。
    The Global Positioning System (GPS)-embedded electronic products become a tendency since the increasing of GPS related products. This thesis analyzes the competitive pressure and factors that GPS antenna manufacturer currently facing in GPS industry and mainly focus on company’s corporate strategy.

    This case study mainly analyze GPS antenna manufacturer corporate strategies by using GPS industry market analysis, Porter’s Five Force analysis, SWOT analysis and Porter’s Generic Strategies, and then propose the applicable suggestions to “A” company as reference while the company make decisions for the corporate strategies.

    Research results:
    “A” company may implement its own core technologies to
    1. Design and develop products with unique and scalability feature that could achieve higher market share and reducing the competition in antenna manufacturers.
    2. Reduce the size and integrate different antennas fit various frequencies that could reduce the material cost and achieve the highest profit.
    3. The company could extend the market of non-GPS antennas such as Wi-Fi antennas to reduce the risk of replacement for GPS antenna.
    4. Start doing more business in developing countries and clients and maintain the current saturated market of Europe and the United States simultaneously.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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