本文以台灣中藥製劑的出口價格為主題，分別依國家別、市場規模大小別、市場價格別、市場穩定別實證研究匯率轉嫁及市場訂價效果。估計期間分別為1997~2007年間之年資料。中藥製劑出口價格的定價效果只有在將市場以規模大小區分時才存在但不顯著；而以其他方式區隔市場時則可發現台灣出口廠商施行了大幅度的讓價動作。廠商利用匯率上漲1之際時而以較小的代價獲得較高降價幅度的效果。因此我國中藥製劑出口廠商的出口定價策略之重點在於擴大市場佔有率。 This thesis empirically estimates the effect of exchange rate movement on the pricing behavior of the Taiwan made Chinese medicinal preparation products. The export unit values to the ten largest Chinese medicinal preparation products importing countries are the main focus. The annual data covering the 11 years period between 1997 and 2007 are chosen for the estimation. Estimations are carried out in accordance with the country specific, the high-and-low pricing area, the market size, and the stability of the associated markets. The estimated results show that the pricing to market effect existed between large and small sized markets, but only insignificantly. Taiwanese exporting firms tended to enlarge their market sharing during the periods of devaluation of NT dollar.
