本研究發現：當網路消費者對產品屬性的商品外觀、價格功能愈能夠被滿足時，愈會影響網路消費者的購買意願。當網路消費者對服務品質、消費問題、交易資訊明確和購物流程，這些都會影響消費者購買決策，會影響網路消費者的購買意願。 Technological advances in recent years ,and the popularization of computers and Internet .With the growth of Internet users, the economy of the virtual Internet market becomes more worth .The study of Taiwan''s Internet shopping market analysis of the purchasing decision making of network consumer .
This study chooses students Tamkang University as the research object that use the Stratified Random Sampling. The tools used for further examination are descriptive statistics , one way analysis of variance and LISREL.
The major findings of this study are :The Network Consumer is satisfied with product attribute of the product''s appearance and the price function, and more will affect the desire of purchasing .The service quality , problems of purchasing , specifically information of purchasing and the process of shopping , all of them will affect the purchasing decision marking and the desire of purchasing of network consumer .
