由研究結果發現,雖然任用外籍空服員可以為企業節省成本,協助外國旅客語言方面的需求,但如何遴選、訓練、管理外籍空服員為當前航空公司應重視的課題。期本研究結果可提供企業技術策略制定與評估之參考。 The guests of global airline market keep growing due to the population of globalization, internet and travel. But also because it’s easy to get information and consumer preference, the competition between airlines becomes serious. Especially the products of airlines are more complicated. The demand and supply is easy to be impacted by economic, politic and some outside environment. Due to the impact from 911, SARS and economic crision, the airline industry is also undergoing a re-shuffle. In order to keep competitive in the market, airlines need to provide competitive service and price. Especially for the international airlines, the customers and employees come from different culture. It requires to understand more on the difference between ethnic groups. And considering it on the service provide and design. In this study, we choose the passengers who take EVA airline. By issuing questionnaires to understand their satisfaction on the service. The flight attendants were divided into Taiwanese, Japanese, Thai and Vietnamese groups and compare the difference on passengers’ satisfaction. It shows that Taiwanese flight attendants get highest score on the service quality. Japanese flight attendants get 2nd and then Thai and Vietnamese. By further checking the nationality of passengers, Taiwanese passengers feel that the service of Taiwanese flight attendants is better. But foreign passengers feel that the service of Japanese flight attendants is better. No matter from which nationality of passengers, the comments for the service of Thai and Vietnamese are lower. The study result shows that although it can save cost and help for communicating with foreign passengers by hiring foreign flight attendants. But it will be important topic how to select, train and manage foreign flight attendants. Expect this study can help companies to make strategy plan.