從需求面剖析赴越南直接投資空調設備之研究

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Title:	從需求面剖析赴越南直接投資空調設備之研究
Other Titles:	A remand analysis of air conditioning foreign direct investment in Vietnam
Authors:	游倩娟;Yu, Chien-chuan
Contributors:	淡江大學國際貿易學系國際企業學碩士在職專班林志鴻;Lin, Jyh-horng;鮑世亨;Pao, Shin-hen
Keywords:	空調產品;國際直接投資;越南;Air Condition;Foreign Direct Investment;Vietnam
Date:	2010
Issue Date:	2010-09-23 15:48:35 (UTC+8)
Abstract:	本文主要訴求的重點是，試圖運用國際貿易(international trade)與國際直接投資(foreign direct investment)理論的相關性，並輔以產品生命周期(product life cycle)與國際直接投資的關係，從需求面剖析赴越南直接投資空調設備(air conditioning)之探討。其主要結論： 1.就越南本身的空調產品市場需求是可預見的樂觀。 2.再加上投資氣候(investment climate)對商業成長限制、經濟成長與其經濟體系的開放程度(degree of openness)之相關有利因素，對越南空調產品市場需求潛力，皆呈現正向的助益。 3.綜合越南本身空調產品市場需求，與其比較靜態空調市場需求，可得結論：空調企業可以以樂觀態度，來考量在越南國際直接空調設備之相關決策。 Opening of economy to foreign direct investment has been an important element of Vietnam’s renovation reforms in 1986. Under the deregulated circumstances, this paper explores the determinants of foreign direct investment in the product of air conditioning. The exploration is based on a conceptual framework under the link between international trade and foreign direct investment as well as the link between foreign direct investment and product life cycle theory. This paper demonstrates how investment climate, economic growth, inflation, and openness jointly determine the air conditioning market demand in Vietnam. This paper finds that: 1.The market demand for air conditioning in Vietnam has its high potential. 2.The constraints on growth of business, economic growth, and economic openness in Vietnam can be treated as positive or beneficiary impacts on the air conditioning potential demand. 3.Potential itself reinforced by the comparative static demand for air conditioning explains the bright future of the market demand in Vietnam. This suggests air conditioning firms have the positive incentives of investing air conditioning in Vietnam. Our findings provide alternative explanations for the empirical evidence concerning air conditioning investment in Vietnam.
Appears in Collections:	[Graduate Institute & Department of International Business] Thesis

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