三、建議C 公司可採取之競爭策略： 1.針對不同需求族群訂定優惠的付費節目價格套裝。 2.充實豐富多樣且符合消費者口味之節目內容與互動加值服務。 This study focuses on how the business in Multimedia on Demand（MOD）of C company develop competitive strategy when adapting to the changing environment based on the industry’s current status quo, so as to assess the internal environmental factors and external environmental factors through the mission statement of the target company; and thus summarizes the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to C company. Making use of the explosive case study method, this study has studied the related archives comprehensively, and collected secondary data extensively with findings as follows:
1.The shared vision for C company is “Perfect Housekeeper” , With the business mission statement, the factors of purpose is “Increase the quantity of customer, improve benefit ” , the factors of strategy is “The most brooded network” , the principles of conduct is “Providing Excellent Program” , the value is “Any Choice will watch immediately, Easy Use, Multiple Service ”
2.With the mission statement, this study has assessed the internal and external competitive environment of the target company together with the macro environmental factors so as to summarize “differentiation ” as the competitive strategy for company C. The three environmental key factors are sufficient for the target company to formulate its business strategies so as to initiate and modify its specific business strategies.
3.Presenting recommendations to the C company with respect to differentiation strategy.
