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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/51682

    Title: 發光二極體封裝廠商經營策略分析 : 以臺灣地區A公司為例
    Other Titles: An analysis of the business strategies of LED packing manufacturers: taking A company in Taiwan as an example
    Authors: 陳美珍;Chen, Mei-chen
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    Keywords: 廠商理論;7S模型;五力模型;PESTEL;發光二極體封裝廠商;Theory of the Firm;7-S model;Porter 5 force model;PESTEL;LED packing manufacturer
    Date: 2010
    Issue Date: 2010-09-23 15:47:03 (UTC+8)
    Abstract: 本研究係以台灣地區發光二極體封裝廠商發展現況,以廠商理論作為基礎評估發光二極體封裝廠商,如何因應環境的變化以發展優勢,並藉由個案公司的使命陳述,進行其內外部環境的評估,創造及善加運用總體環境所帶來之機會,形成企業經營策略要素,本研究採用個案研究方法分析,透過國內外文獻的探討及產業資訊蒐集,經由本研究的探討歸納結論如下:
    Based on “Theory of the Firm”, this study evaluates how LED packing manufacturers deal with environmental changes to create their own advantages according to the current status of the LED packing manufacturers in Taiwan. And by describing a sample company’s missions, the evaluation on its internal and external environment is conducted. The opportunities the environment brings can be well used as the factors which form the business strategies. In this study, case study method is applied for analysis. Through the review of domestic and foreign literature and industrial information collecting, this study concludes the followings:
    1.With the 7-S model, Porter 5 force model, and PESTEL framework, it is found that the internal advantages of packing manufacturers include: having “a team with opto-mechatronics technology” and the skill of “designing and integrating services of software/hardware/peripherals”. These two are good for the development of the ability to integrate omnibearing technical consulting. And with the experience of providing “development technology of customized models” for huge international companies, they have better chances than other competitors. Plus the government’s support of this industry and the advancement of lighting technology, manufacturers shall consider how to use their strength and follow the development trend of the industry to make their own strategies.
    2.Driven by the company mission of “becoming the integrator of lighting model applications”, the factor of forming strategies is “integration of the creation and application of lighting technology”. Because the sample company is a newly-founded company, its scale is of course not as large as big packing manufacturers with long histories. The development strategy for the current stage can be concentrating on the goals, to develop the advantage of the integration ability, expending the market of customized products with high-sensitivity reaction, and to continue the development with international manufacturers and other famous lighting companies to improve the ability to integrate models of LED applications. Then additional values can be increased, so can technical barrier. Customers’ specific demands can be met with the advantage of integrating experiences of customization, to provide complete , customized, and integrated services.
    3.Business strategies must be made with continuous adjustments according to the development of the industry. The sample company’s strategy was drawn up from the description of that company’s missions. However, it is expected that the result of this model analysis can be used as A Company’s future reference to make business strategies. Then when facing a competitive situation, these findings can be used to help with the implementation and improvement of its strategies, hoping that A Company can well use its core ability and create its own advantages in competition.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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