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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/51673


    Title: 臺灣地區電動汽車馬達策略形成之分析 : 以T公司為例
    Other Titles: Study on the business strategy formulation for electrical motors in automotive applications in Taiwan : a case study on company t
    台灣地區電動汽車馬達策略形成之分析 : 以T公司為例
    Authors: 曾秀戀;Tseng, Hsiu-lien
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    林志鴻;Lin, Jyh-horng
    Keywords: 汽車零組件;使命陳述;競爭策略形成要素;Electrical Motors;Mission Statement;Business Strategy Formulation Factors
    Date: 2010
    Issue Date: 2010-09-23 15:45:32 (UTC+8)
    Abstract: 本研究是以台灣地區汽車零組件的發展,來探討企業競爭策略形成要素與策略關係之研究,主要是希望透過個案公司的使命陳述,進行其內部環境要素評估及外部環境要素評估,歸納出策略形成之重要相關因素,據以制定其競爭策略,並期望能提供有用的知識給予汽車零組件產業參考。其主要結論如下:


    一、在企業使命陳述下,內部環境評估要素及外部環境評估要素為其競爭策略形成之重要考量因素。就個案公司而言,內部環境評估要素為其企業之重要無形資產,包括商譽、技術(智慧財產權)、行銷關係、管理素質等,應予以重視。

    二、本研究個案公司在使命陳述下,分析評估其內部環境、外部之產業競爭環境及總體環境,歸納出其競爭策略形成要素圖,當個案公司綜合考量三大環境各要素重點,將有助於其策略形成,可作為該公司特定競爭策略制定與修正參考。

    三、建議汽車零組件產業可採取之競爭策略:(1)可採取產品技術創新(2)採取進入阻絕策略(3)建立多重模仿障礙(4)競爭態勢的選擇。
    This study concentrates on the current development of Automotive Parts Industry in Taiwan with emphasis on the relationship between business strategy formulation factors and strategies so as to assess the internal environmental factors and external environmental factors through the mission statement of target company and thus summaries the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to the Automotive Parts Industry service providers. Making use of the explosive case study method, this study has studied the related archives comprehensively, conducted interviews intensively, and collected secondary data extensively with findings as follows:

    1.With the business mission statement, the internal environmental assessment factors and external environmental assessment factors are critical for business

    strategy formulation. As to the target company, the internal environmental assessment factors, including goodwill, technologies(intellectual properties), marketing network, and administration capabilities, are considered the intangible assets that deserve a high level of attention.

    2.With the mission statement, this study has assessed the internal and external competitive environment of the target company together with the macro environmental factors so as to summarize the business strategy formulation factor diagram. The three environmental key factors are sufficient for the target company to formulate its business strategies so as to initiate and modify its specific business strategies.

    3.Presenting recommendations to the Automotive Parts Industry with respect to:(1)technically innovative product,(2)adopting blockade strategy,(3)creating multiple barriers to discourage imitation,(4)determining competition scenario.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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