三、建議汽車零組件產業可採取之競爭策略:(1)可採取產品技術創新(2)採取進入阻絕策略(3)建立多重模仿障礙(4)競爭態勢的選擇。 This study concentrates on the current development of Automotive Parts Industry in Taiwan with emphasis on the relationship between business strategy formulation factors and strategies so as to assess the internal environmental factors and external environmental factors through the mission statement of target company and thus summaries the critical factors related to the strategy formulation, thereby initiating business strategies and presenting the findings to the Automotive Parts Industry service providers. Making use of the explosive case study method, this study has studied the related archives comprehensively, conducted interviews intensively, and collected secondary data extensively with findings as follows:
1.With the business mission statement, the internal environmental assessment factors and external environmental assessment factors are critical for business
strategy formulation. As to the target company, the internal environmental assessment factors, including goodwill, technologies(intellectual properties), marketing network, and administration capabilities, are considered the intangible assets that deserve a high level of attention.
2.With the mission statement, this study has assessed the internal and external competitive environment of the target company together with the macro environmental factors so as to summarize the business strategy formulation factor diagram. The three environmental key factors are sufficient for the target company to formulate its business strategies so as to initiate and modify its specific business strategies.
3.Presenting recommendations to the Automotive Parts Industry with respect to:(1)technically innovative product,(2)adopting blockade strategy,(3)creating multiple barriers to discourage imitation,(4)determining competition scenario.