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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/51665

    Title: 中國大陸證券業競爭市場與經營策略之研究
    Other Titles: A study on competitive environment and business strategies of Chinese security industry
    Authors: 王絹惠;Wang, Chuan-hui
    Contributors: 淡江大學國際商學碩士在職專班
    林宜男;Lin, Yi-nan
    Keywords: 證券業;證券公司;證券經紀商;證券經營模式;證券經營策略;security;security companies;security brokers;security management style;security business strategy
    Date: 2010
    Issue Date: 2010-09-23 15:42:42 (UTC+8)
    Abstract: 中國大陸的證券業挾其後發優勢,從2006年以來,行業整體淨利潤大幅成長,A股帳戶開戶數在2007年到2009年間更近乎倍數成長,而其經營型態、監理制度、風險控管制度,甚至經營理念,均有了創新的想法,並已有證券商落實執行,這給了台灣的證券經營者一些警訊,值得我們進一步探討與深思。
    Because of late development, the security industry has the superiority in China. Since 2006, overall net profit of securities industry has high growth. Number of A-share accounts opening almost has double growth between 2007 and 2009, and its management style, supervision, risk control system, and even philosophy have innovative ideas, and security firms have been implemented. These appearances give some warning to security industry in Taiwan, and deserve us further exploration and reflection.
    This Thesis will investigate the stock market trends in China, in particular, Full Circulation Reform for Listed Companies made non-tradable shares release, a lot of investors entered security market. By the way those flourished the securities markets. At the same time Security company''s operating model also has remarkable changes, including awakening of the marketing sense and services consciousness, the rapid increase in the number of security business departments, restructuring the organization and the innovation of trading and service, the studies will be useful in understanding the competition environment of stock brokerage business in China.
    The Government of China securities regulator''s direction was through the formulation and amendments of laws and regulations to improve the securities market system and functions. This Thesis will be aimed at administrative supervision, self-management system and important security brokerage decree to further explore.
    The competitive basis of securities brokers in China have become a wide range of service competition, some securities has begun to take different and characteristic business strategies in the brokerage business, include customer classification, advisory services substitute commission competition, developing of E-commerce and securities broker system, and make use of all network resources has become the trend of the securities company.
    Appears in Collections:[Graduate Institute & Department of International Business] Thesis

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