Because of late development, the security industry has the superiority in China. Since 2006, overall net profit of securities industry has high growth. Number of A-share accounts opening almost has double growth between 2007 and 2009, and its management style, supervision, risk control system, and even philosophy have innovative ideas, and security firms have been implemented. These appearances give some warning to security industry in Taiwan, and deserve us further exploration and reflection.
This Thesis will investigate the stock market trends in China, in particular, Full Circulation Reform for Listed Companies made non-tradable shares release, a lot of investors entered security market. By the way those flourished the securities markets. At the same time Security company''s operating model also has remarkable changes, including awakening of the marketing sense and services consciousness, the rapid increase in the number of security business departments, restructuring the organization and the innovation of trading and service, the studies will be useful in understanding the competition environment of stock brokerage business in China.
The Government of China securities regulator''s direction was through the formulation and amendments of laws and regulations to improve the securities market system and functions. This Thesis will be aimed at administrative supervision, self-management system and important security brokerage decree to further explore.
The competitive basis of securities brokers in China have become a wide range of service competition, some securities has begun to take different and characteristic business strategies in the brokerage business, include customer classification, advisory services substitute commission competition, developing of E-commerce and securities broker system, and make use of all network resources has become the trend of the securities company.