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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/51660

    Title: 臺灣地區益智型玩具出口定價之研究
    Other Titles: A study of exporting price of puzzles
    Authors: 盧幸保;Lu, Hsing-pao
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    Keywords: 益智型玩具;匯率轉嫁;市場定價;Puzzles;Exchange Rate Pass-Through;Pricing to market
    Date: 2010
    Issue Date: 2010-09-23 15:41:18 (UTC+8)
    Abstract: 本文以台灣地區益智型玩具出口價格,以實證研究匯率轉嫁效果及市場定價行為,實證估計分別以2001年至2008年期間29個出口單位價值之年資料進行估計。估計結果顯示台灣廠商的出口價格中市場定價行為確實存在。
    This thesis empirically examines the pricing-to-market behaviors of Taiwan made puzzles. Annual date of the unit values of 29 exporting country between 2001 and 2008 are used in the estimations. Estimations are conducted in accordance with the country specificity, the high-low pricing, and the size of markets. The estimated results show that pricing-to-market behavior did exist.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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