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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/51659

    Title: 生機超市成功關鍵之研究 : 板橋市農會活力超市為例
    Other Titles: A study of successful factor of organics supermarket
    Authors: 林婉蓁;Lin, Wan-chen
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    Keywords: 有機農產品;成功關鍵因素;organic foods;Key Success Factors
    Date: 2010
    Issue Date: 2010-09-23 15:41:09 (UTC+8)
    Abstract: 論文名稱:生機超市成功關鍵之研究 頁數 : 79

    畢業時間及提要別:98 學年度第1 學期 碩士學位論文提要
    研究生:林婉蓁 指導教授:黃志文 博士
    張俊惠 博士



    1. 台灣有機農業尚有相當大的成長空間。
    2. 台灣需建立有機農產品認證及品管制度,以確保有機農產品品質。
    3. 需積極辦理有機產品促銷展售活動,以健全有機農產品市場資訊及物流管道。
    4. 積極開拓有機農產品市場,更是有機農業能否永續發展的關鍵所在。

    Title of Thesis: A Study Of Successful Factor Of Organics Supermarket Total Pages : 79

    Key word: organic foods, key success factors
    Name of Institute: Master’s Program of Business Administration in
    International Business, Tamkang University

    Graduate date:Jan. 2010 Degree conferred: Master

    Name of student: LIN, WAN-CHEN Advisor: Dr. Huang Chih-Wen
    林婉蓁 黃志文 博士
    Dr. Chang Chun-Hui
    張俊惠 博士

    In recent years, the rapid economic development has brought a great enhancement of living standard, so people start to value the their health and environmental consciousness. More consumer are also willing to spend time and money pursuing natural or organic ingredients for purpose of health. Therefore, it is important to develop organic farming in Taiwan. However, although the farmer''s association is expected to play the role of promotion and supervision, it is impossible to force the peasantry to produce organic crops. In this situation, only enthusiasm can inspire the peasantry for sustainable operation.
    Although the development of organic farming suffers from many difficulties, it has brought lots of profit. Nevertheless, due to the incomplete development of organic farming in Taiwan, the organic farm produce is usually sold through personal or direct stores to avoid the exploitation of middlemen, resulting in the limited probabilities of development. By learning from international experience, the promotion of organic farming should be divided into several stages and progressively enhanced in every stage.
    In Taiwan, the organic farming is under the growth stage, but its boundless potential is incredible. In addition to the supports of governments and civil groups over the world, exhausted resources also reveal the importance in this area.
    The conclusions of this study can be categorized as follows,
    2. The criteria of certification and quality control have to be established to assure the quality of organic farm produce.
    3. The sales promotion and exhibition of organic farm produce should be frequently held to strengthen the market and logistics of organic farm produce.
    4. The key spirit of sustainable development of the organic farming is to actively excpand the market of organic farm produce.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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