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    Title: 臺灣地區筆記型電腦出口定價之研究
    Other Titles: A study on export pricing of Taiwan’s notebook industry
    台灣地區筆記型電腦出口定價之研究
    Authors: 胡淑貞;Hu, Shu-chen
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    賈昭南
    Keywords: 市場定價;筆記型電腦;Notebook;Pricing to market
    Date: 2010
    Issue Date: 2010-09-23 15:36:55 (UTC+8)
    Abstract: 本文以台灣地區筆記型電腦之出口價格,實證研究台灣出口筆記型電腦的市場定價行為。研究資料採用2000年至2008年間對10國出口之年資料,分別依國家別、產品價位別、市場穩定別進行實證估計。研究結果顯示,當匯率變動後,無論從國家別、產品價位別、市場穩定別三個方向估計,皆呈現顯著的部分市場定價行為。
    This thesis empirically studies the pricing to market behavior of the export prices of Taiwan made notebook products. Annual data of 10 exporting countries covering the period between 2000 and 2008 are used and three approaches are adopted, namely, the countries specificity, areas of high-low pricing, and the stabilities of the exporting markets in the estimation. The estimates show the existence of significant partial pricing to market behaviors in all three approaches following the changes in exchange rate.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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