本文以台灣蝴蝶蘭產品之出口價格，以實證研究匯率轉嫁及市場定價效果。實證估計分別以2000至2007年期間之年資料與季資料進行。出口價格的市場定價效果確實存在，惟轉嫁效果僅為部分並依不同出口對象而異。本國蝴蝶蘭產品出口至歐洲與美洲時市場定價能力較高，出口至日本與亞洲時市場定價能力較低。蝴蝶蘭產品出口短期內轉嫁效果不顯著，經二季後卻呈現部分轉嫁，而年資料顯示蝴蝶蘭產品出口時匯率呈現完全轉嫁的情形。 This thesis empirically studies exchange rate pass through effect and pricing to market effcet on Taiwan’s export prices of phalaenopsis products. The empirical estimation is conducted by using both the yearly and quarterly data covering the period between 2000 and 2007. The pricing to market effect of phalaenopsis products is high when the products export to Europe and America. The pricing to market effect of phalaenopsis products is low when the products export to Japan and Asia. Exchange rate passes through insignificantly in the short run for phalaenopsis products and the effects showed up gradually after two seasons but only partially. Estimates using the yearly data have shown complete pass through in the long run.
