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    題名: 臺商實施企業社會責任之研究 : 組織學習歷程之觀點
    其他題名: The study of how the Taiwan enterprise practices corporate social responsibility : organization learning perspective
    台商實施企業社會責任之研究 : 組織學習歷程之觀點
    作者: 鄭雪妮;Cheng, Hsueh-ni
    貢獻者: 淡江大學國際商學碩士在職專班
    黃哲盛;Huang, Je-sheng
    關鍵詞: 企業社會責任;組織學習;組織學習程序;組織學習類型;組織能力;台商中小企業;corporate social responsibility;Organizational Learning;organizational learning processes;organizational learning type;Organizational Capability;Taiwan SMEs
    日期: 2010
    上傳時間: 2010-09-23 15:35:16 (UTC+8)
    摘要: 隨著全球化時代來臨,企業社會責任議題在國際上如火如荼的發展,各國政府與跨國企業紛紛投入因應,中小企業身處全球供應鏈重要的一環,顯然企業社會責任巳經不是大企業的專利,中小企業也應當承擔相對的企業社會責任。本研究以組織學習的觀點,探討台商中小企業如何在中國大陸實施企業社會責任。

    本研究以組織學習程序及類型為主要分析架構,分別深入訪談三家台商中小企業廠商,得到以下研究發現與命題:(1)政府政策與法規,是中小企業實施企業社會責任的組織驅動力之一; (2)品牌客戶的要求,也是中小企業實施企業社會責任的組織驅動力之一; (3) 台商中小企業對於企業社會責任的實施愈能從被動轉為主動,愈能從中發展未來較具競爭優勢的組織能力; (4) 台商中小企業對於實施企業社會責任的組織學習程序中,在「知識取得」上,以模仿學習的類型為主,以組織現有的資源與能力,尋找可以立即向外複製的應用之道; (5)在「資訊散佈」上,以經驗學習的類型為主,透過組織成員的集體討論,經驗分享,逹到全面的組織學習; (6)在「資訊詮釋」上,以創造學習的類型為主,從學習過程中研發新產品及發展流程創新; (7)在「組織記憶」上,以模仿學習的類型為主,透過檔案管理方式,將組織學習成果形成可以內部複製的組織慣例。

    根據上述研究結果,整理如下的管理意涵: (1)個案公司對企業社會責任認知有限; (2)品牌公司、代工廠與企業社會責任關係密切; (3)中小企業在學習實施企業社會責任時,首先取決於模仿; (4)中小企業將企業社會責任置入於企業理念中,在學習過程中,中小企業不是一個創造先峰者,卻是個靈活運用者; (5)中小企業執行企業社會責任學習過程,巳漸漸由被動性變成為自發性; (6)實施企業社會責任有助於中小企業提升自我形象及商譽。
    With the era of globalization, corporate social responsibility (CSR) is burgeoning internationally. Governments and multinational corporations try to build in CSR, small and medium enterprises (SMEs) are the important role of the global supply chain. Obviously, CSR is not only the job for big companies; SMEs should also need to take the responsibility for CSR. This study attempts to investigate Taiwan SMEs’ practice of CSR in China based on the organizational learning perspective.

    This study used organizational learning process and type as the main frame work, by interviewing three Taiwan SME manufacturers, the findings and propositions of the study are: (1) Government policies and regulations are the drivers of SMEs practice CSR. (2) The request of brand customers is the driver of SMEs practice CSR. (3) The more SMEs practice CSR, the more SMEs can change from passive to active, and the more SME can develop their future competition advantage of organizational capability. (4) The knowledge acquisition on the organizational learning process for CSR of SMEs is learning from imitation; try to duplicate the need from others based on the existing resources and capability. (5) The information distribution on the organizational learning process for CSR of SMEs is learning from experience, through employees’ collective discussion and experience sharing in order to get overall organizational learning. (6) The information interpretation on the organizational learning process for CSR of SMEs is learning from making it up, develop new products and process innovation from the learning process. (7) The organizational memory on the organizational learning process for CSR of SMEs is learning from imitation, through the reservation, the organizational learning outcome can be the interior duplication of organizational routine.
    顯示於類別:[國際企業學系暨研究所] 學位論文

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