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    Title: 臺灣地區高爾夫球桿出口定價之研究
    Other Titles: A study of exporting price of complete golf clubs in Taiwan
    台灣地區高爾夫球桿出口定價之研究
    Authors: 簡蕙蓉;Chien, Huei-jung
    Contributors: 淡江大學國際貿易學系國際企業學碩士在職專班
    賈昭南;Chia, Chao-nan
    Keywords: 出口定價研究;高爾夫球桿;市場定價;Exporting Price Study;Complete Golf Clubs;Pricing to market
    Date: 2010
    Issue Date: 2010-09-23 15:30:48 (UTC+8)
    Abstract: 本文以臺灣地區高爾夫球桿產品為研究對象,利用 2001 年至 2008 年間對六個主要出口國之年資料進行出口定價行為之實證研究。估計結果顯示,對六個出口國的定價並無差異。正值匯率係數顯示出口商的產能並不充裕,因此遇匯率變動時,出口商往往利用改變價格以抵銷前者之影響。
    This thesis use annual data of six major exporting countries covering the period between 2001 and 2008 to empirically examine the pricing behaviors of Taiwan made complete golf clubs. The estimated results show that there is no pricing discrimination among these six countries. The positive value of the exchange rate coefficient implies that the exporter do not hold spare capabilities, so that they have to change their prices to cancel the effects of exchange rate movements.
    Appears in Collections:[國際企業學系暨研究所] 學位論文

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