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| Title: | 影響大學生資訊使用行為之考量因素研究－以淡江大學為例 |
| Other Titles: | Factor influencing consideration of information behaviours for undergraduate students: taken Tamkang university as example |
| Authors: | 彭康鈞;Pern, Kang-jiun |
| Contributors: | 淡江大學教育科技學系碩士班
徐新逸;Shyu, Hsin-yih |
| Keywords: | 數位原生;數位移民;資訊使用行為;digital natives;digital immigrants;information behaviour |
| Date: | 2010 |
| Issue Date: | 2010-09-23 15:22:35 (UTC+8) |
| Abstract: | 數位原生係指誕生於1980年之後的人，其出生時網路且資訊科技已普及（Prensky, 2001）。本研究旨在（1）探究影響數位原生資訊使用行為之考量因素（2）探究不同背景變項之數位原生，其影響資訊使用行為之考量因素是否有所差異。本研究透過文獻分析，歸納出影響因素包含使用資訊的態度、助力與阻力、實體資訊篩選、社會影響、資訊蒐集、網路資訊篩選以及網路互動之七個構面。本研究之數位原生係以淡江大學大學部淡水校區之大學生為代表，研究工具採「資訊使用行為調查問卷」進行分層抽樣調查，問卷發放1200份，有效問卷為1107份，有效回收率為92.3%，問卷經由信度及效度檢定，並進行因素分析，信度Cronbach α值為 .88。
本研究結果顯示：
一、數位原生偏好使用科技媒體蒐集自己所需的資訊。
二、數位原生的資訊使行為會因受到的助力與阻力而有所影響。
三、數位原生偏好使用科技媒體蒐集資訊，但仍認為實體資訊的正確性較高。
四、數位原生的資訊使用行為會受外在因素影響。
五、數位原生蒐集資訊的方法，逐漸由傳統書報搜尋轉為使用科技媒體搜尋。
六、數位原生普遍不認同網際網路的資訊正確性和可信度。
七、數位原生偏好使用網際網路與他人進行互動。
八、不同背景變項在資訊使用行為皆會產生差異性。
1.女生的資訊使用行為，在資訊使用行為的「使用資訊的態度」、「助力與阻力」、「社會影響」以及「資訊蒐集」構面較男生顯著，但是在資訊使用行為的「網路資訊篩選」構面中則是男生較為顯著。
2.商學院、管理學院以及工學院的數位原生在資訊使用行為的「使用資訊的態度」和「助力與阻力」構面均比外語學院的數位原生顯著；而管理學院的數位原生則在資訊使用行為的「使用資訊的態度」和「網路資訊篩選」構面較文學院的學生顯著。
3.父母親最高教育程度為大學畢業以上的數位原生，在資訊使用行為的「使用資訊的態度」和「實體資訊篩選」構面較父母親最高教育程度僅於國中以下的數位原生顯著。
4.住宿處配備有電腦的數位原生，在資訊使用行為的「使用資訊的態度」構面較沒有配備電腦的數位原生顯著。
5.住宿處沒有配備網際網路的數位原生，在資訊使用行為的「實體資訊篩選」構面較配備有網際網路的數位原生顯著。
6.接觸科技媒體6年以上未滿11年以及21年以上的數位原生，在資訊使用行為的「資訊蒐集」構面較接觸科技16年以上未滿21年的數位原生顯著。
7.每日使用科技媒體時間不同數位原生的資訊使用行為在「資訊蒐集」構面有顯著性差異。
文末並根據研究結果，提出對於學生、教師、及未來研究之建議，以供教師改進其教學策略、選擇合適的教學素材及進行相關研究之參考。
Digital natives mean those people who were born after 1980s that internet and technology are popularized (Prensky, 2001). The purposes of this study were (1) to explore the consideration factors of influencing digital natives’ information behavior, and (2) to explore if the consideration factors have differences between digital natives with different background variables. Based on the literature review, this study generalized 7 main consideration factors which included: (1) attitude toward the information, (2) barriers & Facilitating Conditions, (3) written Information Sifting, (4) social Influences, (5) information Collecting, (6) internet Information Sifting, (7) interaction with others by internet. This study took the undergraduate students from Tamsui campus of Tamkang University as example of digital natives. The study adopted survey as the research method. By using stratified sampling, there were 1200 questionnaires sent out to target students and the vaild returned rate was 92.3%. The reliability of Cronbach α of the questionnaires is .88.
The results of this study were summarized as below:
1. Digital natives prefered to use technology to collect information they need.
2. Digital natives’ information behavior might be influenced by the factor of Barriers & Facilitating Conditions.
3. Digital natives prefered to use technology to search information, but they still believed the accuracy of written information was higher than internet information.
4. The information behavior of Digital natives might be influenced by external factors.
5. Digital natives more likely prefered to use media technology in collecting information rather than to use traditional newspapers.
6. Digital natives in general did not agree that the information from the internet was accurate and reliable.
7. Digital natives prefered to interact with others through internet.
8. There were significant differences among information behaviors from different backgrounds.
(1) Barriers & Facilitating Conditions, and Social Influences and Information Collecting of females were significant than males; However, Internet Information Sifting of males was significant than that of females.
(2) As for Attitude toward the Information and Barriers & Facilitating Conditions, Students from College of Business, College of Management and College of Engineering were significant than students from College of Foreign Language. Students from College of Management were significant than students of College of Liberal Arts on Attitude toward the Information and Internet Information Sifting.
(3) As for Attitude toward the Information and Written Information, students whose parents above Bachelor Degree were significant than those below elementary degree.
(4) As for Attitude toward information, digital natives whose accommodation was equipped with computers were significant than those not equipped with computers.
(5) As for Written Information Sifting, digital natives whose accommodation was equipped with internet were apparently significant than those whose accommodation was not equipped with internet.
(6) As for Information Collecting, digital natives who had experienced technology for 6-11 years and over 21 years were significant than those who had experienced for 16-21 years.
(7) As for Information Collecting, digital natives had apparently significant differences on daily use time of technology.
Based on the research results, the study provided several suggestions for students, instructors, and future research. |
| Appears in Collections: | [教育科技學系暨研究所] 學位論文
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