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|Title: ||國民中學原住民學生社團經營與品牌形象及其成效之研究 : 以臺北縣樟樹國中為例|
|Other Titles: ||A study of the effectiveness of administration and brand image of junior high school aboriginal student club : a case study at camphor tree junior high school in Taipei county|
|Authors: ||湯凱任;Tang, Kai-jen|
楊朝祥;Yung, Kirby C.
|Keywords: ||原住民學生社團;社團經營;品牌形象;Junior High School Aboriginal Student Club;Administration;Brand Image|
|Issue Date: ||2010-09-23 15:20:37 (UTC+8)|
The purpose of this study is to analyze the influence to school accountability by the investigation of the management and brand image-building of the aboriginal student association of Camphor Tree Junior High School, and further tries to realize its influence to educational accountability.
In order to complete this study, we took a junior high school at Taipei County as the research case. We used many qualitative research methods such as interview, observation, the documentary analysis on the study. The information derived from interview with school administrators, teachers, parents and students, is the main body of this study, supplemented with the information of observation and relevant documents.
After analyzing those data and documents, I check and sum up following conclusion:
1.Educational situation of urban aborigines:
（1）The aboriganal education in urban area is developing, and the structure of talent is changing.
（2）The lack of love from family, the de-emphasis of school, and the culture conflict are the problems the urban aboriginal students face commonly in learning, and also the reasons why they can’t learn well.
（3）The main purposes of founding aboriginal associations are satisfying the needs of the community development, expanding the education by the aboriginal students’ talents, keeping and publicizing aboriginal cultures.
2.The establishment and the management of aboriginal associations in junior high school at centralized area.
（1）The main financial source in aboriginal associations is from Educational bureau and Aboriginal bureau. Besides, they got more sufficient budgets because of the local personalities and other institution’s support. And they use gradual ways on their lessons.
（2）The lack of teaching resource, declining birthrate and the lower participation of family are the main factors restricting the development of aboriginal associations.
（3）Maintaining aboriginal cultures and developing gradually are the main directions to aboriginal associations in the future.
3.The brand image-building and the management of aboriginal associations in junior high school at centralized area.
（1）Humanistic and various brand images of aboriginal associations lift the brand loyalty and the reputation. Awarding also makes the brand more famous, and enhances the school reputation.
（2）Management and branding of aboriginal associations are in the same tune with the school total plan, and fit in with the school image and orientation.
4.The influence of the brand image-building and the management of aboriginal associations in junior high school at centralized area to the school accountability.
（1）The accountability of managing school is rising because of the growth of the associations.
（2）Management and branding of aboriginal associations are not only the promotion to the school accountability but the turning point of the school development. It also brings the stress and challenges.
Based on the above study result, following suggestions are made for
educational and administrative institutions, schools, teachers, parents and future studies：
1. Suggestions for educational and administrative institutions：
（1）Emphasize the development of aboriginal teaching resource.
（2）Support the materials that aboriginal associations need and enrich the market supply.
2. Suggestions for common people:
（1）Increase the aid to the teaching resource of aboriginal associations.
（2）Parents should take part in children’s learning often.
3. Suggestions for school:
（1）Expand the education by the aboriginal students’ talents, keep and publicize aboriginal cultures
（2）Organize well and decline the culture conflict.
（3）Increase the quality and ability of teachers and managers.
|Appears in Collections:||[Master's Program, Graduate Institute of Educational Policy and Leadership] Thesis|
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