| Abstract: | 本研究之目的係針對俄羅斯石油公司進入海外市場的直接投資模式進行探討，找出影響俄羅斯石油公司進入模式選擇的重要因素。本研究以石油產業為研究的對象，首先討論俄羅斯石油產業發展情況，其次以個案分析俄羅斯石油企業海外直接投資進入模式及其影響因素。整合相關文獻，本研究認為從母國因素、地主國因素，對外直接投資的四項動機因素探討俄羅斯石油公司選擇海外直接投資之進入模式。此外，本研究也針對該國石油產業中的兩間大型公司「盧克（Lukoil）石油公司」與「俄羅斯（Rosneft）石油公司」所選擇的進入模式，進行比較分析。
本研究發現，由於俄羅斯石油企業面對競爭力激烈的國內市場，因而向海外市場尋求發展，主要的石油公司包括：盧克石油公司、俄羅斯石油公司、蘇爾古特（Surgutneftgaz）石油暨天然氣公司、俄羅斯天然氣暨石油（Gazprom Neft）公司、秋明—英國石油（TNK-BP）公司。俄羅斯石油公司進行對外直接投資活動的初期，藉由地域上的連結性與文化上的共通性，前往鄰近地區發展，建立生產基地，隨後再前往歐美國家進行更進一步的佈局。
The goals of this thesis are as follows, to analyze the models for foreign direct investment(FDI) of Russian oil Enterprises, and to find out the factors that influence the selection of entry mode. The oil industry is the object of this study. First of all, discussing the development of Russian oil industry, and then analyzing the entry modes and influences of Russian oil companies. Compiling all previous studies referring to the topic, the thesis concludes on home country, host country, and four incentives of FDI. In addition, the thesis to analyze entry modes of private oil company “Lukoil” and State-owned oil company “Rosneft”, the result analyzed is as follows, and find out the factors that influence the selection of entry mode.
The conclusions of thesis are listed as follows, due to domestic competition and investment climates, Russian oil Enterprises must participate in investment abroad. The main oil companies in Russia includes, Lukoil, Rosneft, Surgutneft gaz, Gazpromneft and TNK-BP. Initially, these companies carried on FDI in neighboring countries by means of the connection to the region, compatibility of their culture, and an established production base. Afterwards, they began to investment in developed countries by adjusting their investment objectives and results improved. |
