淡江大學機構典藏:Item 987654321/51294
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    題名: 金融海嘯下東莞臺商協會整合兩岸資源協助臺商之分析
    其他題名: The role of Taiwanese businessman association (T.B.A.) to the Taiwanese enterprises in China during the period of the global financial tsunami : Dongguan TBA as a case study
    作者: 蔡廷幸;Tsai, Ting-hsing
    貢獻者: 淡江大學中國大陸研究所碩士班
    劉勝驥;Lu, Sun-chi
    關鍵詞: 東莞台商;台商協會;升級轉型;金融海嘯;台商回台投資;Dongguan Taiwanese businessmen;Taiwan Businessman Association;Upgrading;Financial Tsunami;Investment back to Taiwanrading
    日期: 2010
    上傳時間: 2010-09-23 15:01:48 (UTC+8)
    摘要: 隨著中國大陸新經貿政策及東莞市政府產業結構調整政策的執行，東莞台商已面臨升級轉型的挑戰，而全球性金融海嘯除了對世界經濟造成重大衝擊外，也使身為世界工廠且為中小型台商密集的東莞受創嚴重，不僅多數台商經營困難更造成一波倒閉潮。

    為了協助台商度過難關，東莞市政府推出包括東莞市企業「1+26」轉型升級政策體系扶持企業、六個十億政府貸款、東莞市政府扶持轉型升級十大項目、建立企業轉型升級輔導平台等優惠政策協助，而我國政府為了吸引台商回台投資也提出了土地、融資、技術研發、放寬裁罰基準、遺產與贈與稅法修正、協助產業聚落型成等多項優惠政策，希望能輔導台商回台投資。

    升級轉型是企業因應投資環境的改變及永續發展最佳的選擇，然而升級轉型往往不是企業可以獨立完成的，此時就需要政府政策的支持與學術界的應用，因此將眾多東莞台商的需求、困難與心聲傳達給兩岸政府，也將兩岸政府優惠政策宣傳給東莞台商，進一步串連產、官、學界三方面的東莞台商協會，就是最佳的溝通管道。東莞台商協會不僅替東莞台商爭取兩岸政府政策支持，為了協助東莞台商轉型內銷，該協會決定協助會員企業集體建立通路，集體創造品牌。


    我國政府欲藉中國大陸投資環境變遷之時，吸引台商回台投資，對於此次受到金融海嘯衝擊的東莞台商而言，回台投資的可能性非常低，因此我國政府除了輔導目前無法轉型的台商前往成本更低的國家發展之外，更應加強輔導產業創新，使傳統產業轉變為新興產業，進一步形成產業聚落，優化產業結構，創造就業機會。
    Due to the China new trade policy and the industrial structure adjustment policy implemented by the Dongguan city government, Dongguan Taiwanese enterprises have been facing the upgrading challenge. The global financial tsunami had causing a major impact not only on the world economy, but also to the Dongguan Taiwanese enterprises. Most Taiwan enterprises had been operated with great difficulties and facing a wave of closures. In order to help the Taiwanese enterprises coping with the difficulties, Dongguan City Government has implemented many useful policies, including Dongguan city enterprise"1+26" policies for supporting business transformation and upgrading. For the same purpose, six billion loan had been offered by the local Dongguan government, ten projects to support the enterprise transformation policies and operating platform and other upgrade guidance and preferential policies had been introduced.
    Besides, the Taiwanese government, in order to attract Taiwanese businessmen back to Taiwan to invest, the Taiwanese government had adopted some new policies including finance, technology development, estate and gift tax law amendments etc., various type of preferential policies, to assist Taiwanese businessmen back to Taiwan to invest.
    Upgrading is the best choice for enterprise to solve the changes in the investment environment and for sustainable development. Upgrading can’t be done by enterprise independently. It needs help from government and academic. Dongguan T.B.A. is the best channel of communication. It has responded to Dongguan Taiwanese enterprise''s needs and difficulties between the two sides across the Taiwan strait governments to promote policies to help Dongguan Taiwanese enterprise. Dongguan T. B. A. is helping Dongguan Taiwanese enterprise to establish channels and brand in China’s domestic market.
    顯示於類別:[中國大陸研究所] 學位論文

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